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Posted January 22, 2024
Grace Loves Lace

PR Manager - LA

Grace Loves Lace
West Hollywood, CA, USA Hybrid ⚠ [Archived] No Longer Accepting Applicants

Grace Loves Lace is an Australian founded global bridal brand known for its unique and ethereal wedding dresses. Founded by Megan Ziems in 2010, we have a remarkable history of disrupting the traditional bridal industry and have redefined the wedding dress experience. With 220+ employees, 26 showrooms and a huge online and showroom presence across US, Europe & Australia we have become a global leader in the modern bridal world.

An exciting opportunity has become available for an experienced and relationship driven PR Manager to join our in-house global Marketing team.

The Role:

This is a Full-Time role based in Los Angeles from our WeWork space in West Hollywood (1 WFH day available).

This role will support the Head of Brand to deliver press and influencer strategies to increase brand awareness and reinforce our global presence. The successful candidate must have a strong focus on relationship management, copywriting and knowledge of international influencer and media landscapes.

As PR Manager you will be responsible for the day-to-day management of our PR agency relationships, samples, gifting and send outs as well as driving strategy ideation and execution across global PR touchpoints.

Key Responsibilities:

Media Relations

  • Cultivate relationships with key publications globally, managing press engagement and tailoring pitch lists for campaigns.
  • Collaborate with CMO to approve pitch lists, execute media send-outs, and pitch unique brand stories internationally.
  • Oversee external global PR agencies, ensuring accountability to monthly KPIs, and utilize social tools for celebrity engagement monitoring.
  • Support coordination of press and influencer events, manage award submissions, and curate and archive press clippings.

Copywriting

  • Create high-quality, impactful copy for press releases, media pitches, external blog posts, and other written materials.
  • Develop and maintain a consistent and compelling brand voice across all communication channels in line with the GLL Tone of Voice document.
  • Assist in the development and implementation of crisis communication plans and respond swiftly to manage and mitigate any potential negative publicity.

Influencer Relations

  • Work closely with Influencer & Content Specialist to identify key opportunities for dressing.
  • Drive, track and report on influencer and celebrity social and editorial coverage
  • Build and maintain professional relationships with agency partners, stylists and editorial partners alongside external agencies
  • Monitor influencer activity execution internally and across external PR agencies
  • Work closely with CX Manager and Pre-Production Coordinator to manage and resolve any influencer/celebrity orders or fit issues
  • Measure ROI and impressions across initiatives in order to gauge success and inform future initiatives

Partnerships

  • Coordinate celebrity and influencer relations to facilitate brand partnerships
  • Research brand collaborations and explore opportunities for potential partnerships with guidance from CMO
  • Contribute to strategy and creation of partnership proposals and marketing plans alongside CMO
  • Manage internal and external partners to produce events and campaigns
  • Any other adhoc duties relevant to skills and capabilities as requested by management

Sample Management

  • Management of PR and marketing samples including sample logistics, quality control, dispatch, stock take, new sample ordering and cleaning
  • Work closely with Dispatch Supervisor to fulfil seasonal gifting, pre-orders, product seeding, product pulls and influencer and celebrity orders
  • Manage all marketing stock and sample transfers through NetSuite and create customers in NetSuite to generate orders

Localised Marketing Support

  • Deliver bridal show events across the US in new and existing markets
  • Research and liase with showroom manager on local, relevant bridal events
  • Liase with showroom managers and Head of Brand to coordinate local marketing collatetal for flyer drops and vendor networking

Essential Knowledge/Behaviours Required:

  • Have a minimum of 3-4 years’ experience in a similar role ideally with global or international experience
  • Have a tertiary qualification (or similar) in a relevant field
  • Knowledgeable of the e-commerce and retail space that includes marketing strategies, product management, industry trends and usability best practices
  • Ability to find and communicate meaningful insights by diving into Google Analytics etc.
  • Time management skills and the ability to prioritise own workflow
  • Strong written and verbal communication skills
  • Work efficiently either independently or as a team
  • Passion and understanding of the GLL brand vision and alignment with the GLL Values

Our Benefits & Rewards -

  • 70% employer paid Health Insurance Plan
  • 30%-50% of product discounts for you, your direct family & friends!*
  • Company Sponsored 401K Plan
  • Paid Parental Leave Scheme*
  • WFH 1 day per week
  • A generous commission and bonus plan
  • Global career development and progression opportunities as we continue to grow
  • We value work-life balance and offer attractive paid annual leave (paid time off) entitlements
  • We provide 10 days of paid sick leave per annum (pro-rata for part-time employees)
  • Company supported Employee Assistance Program providing confidential and free counselling services and support
  • Work with a passionate, and driven team that know how to work hard and have fun doing it!
  • Work in our beautiful showrooms that offer a peaceful yet luxurious private setting
  • Work with brand that holds ethical and sustainable manufacturing at its core
  • Continued development support and learning opportunities

All candidates must have work unlimited working rights in the US and will be required to provide two recent and relevant referees.

We thank you in advance for your interest in working with us but only those candidates selected for interview will be contacted.

Grace Loves Lace has always been, and always will be, committed to provide an environment free of discrimination and harassment to our candidates, employees, customers, and suppliers. We are committed to equal opportunity and recruitment decisions are based on merit and business needs. We do not base decisions on any classifications protected by federal, state or provincial and local laws and ordinances. Reasonable adjustments are available to qualified individuals.