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Posted January 24, 2024
AT&T

Assistant Vice President - Social Media

AT&T
Fort Worth, TX, USA ⚠ [Archived] No Longer Accepting Applicants

Join our team if you want to be at the forefront of driving organic social media innovation, crafting compelling brand narratives and meaningful connections with AT&T’s audiences. This role will oversee the management of AT&T’s organic social media handles, strategize, and execute influencer and creator relationships and drive engagement across multiple platforms. You will lead a team responsible for crafting innovative content, nurturing online communities and establishing impactful collaborations with other internal AT&T intent creators (Marketing, Advertising, PR, eCommerce) as well as external influencers and creators.

Key Responsibilities:

  • Strategy Development: Develop and implement comprehensive organic social media strategies aligned with the brand’s objectives to increase engagement, drive brand awareness, and improve AT&T’s word of mouth/talk value.
  • Content Creation and Curation: Oversee the creation, curation and scheduling of engaging, high-quality content across various social media platforms (IG, FB, TikTok, YouTube, Pinterest, LinkedIn) ensuring consistency in brand voice and messaging.
  • Team Leadership: Lead and mentor a team of social media specialists, content creators and community managers, fostering a culture of innovation, collaboration, psychological safety, and excellence.
  • Initiatives: Develop and lead the executive LinkedIn communication strategy and an Employee-generated social media program.
  • Influencer & Creator Relationships: Establish a core team of affinity creators, conceptualizing and executing compelling campaigns and partners that align with brand values and resonate with our target audiences.
  • Performance Analysis: Regularly analyze social media performance metrics, generate insights, and adjust strategies accordingly to optimize engagement, reach and conversion rates.
  • Community Engagement: Cultivate and nurture a vibrant online community by actively engaging with followers, addressing queries, partnering with Customer Care for servicing issues and leveraging user-generated content to strengthen brand loyalty and interest.
  • Cross-functional Collaboration: Collaborate closely with internal teams such as Marketing, PR, Advertising, External Affairs, and eCommerce to ensure alignment of social media initiatives with broader business and brand objectives.
  • Stay Up to Date: Stay abreast of industry trends, emerging platforms, and social media best practices to identify opportunities for innovation and growth.

Desired Qualifications:

  • Proven experience in social media management, in a leadership role within a large brand.
  • Strong understanding of social media platforms, analytics tools, and content management systems.
  • Demonstrated success in developing and executing influencer marketing & creator campaigns.
  • Exceptional leadership, communication, and interpersonal skills.
  • Analytical mindset with the ability to derive actionable insights from data.
  • Bachelor’s degree in marketing, communications, or related field.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.

Our AVP - Social Media salary is between $191,400 - $287,200. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.