Director of Social Media

At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a successful Director of Social Media within Hyatt Inclusive Collection, one of our 14 industry-leading brands. In this role, you will be is responsible for developing the social media strategy and business plan for Hyatt’s 10 Inclusive Collection luxury, all-inclusive brands. This leader is accountable to create unique, out of the box and innovative strategies that raise each brand’s social media marketing to the next level. Reporting directly to the SVP, Marketing & Global Brand Leader, this leader is responsible for delivering results and positive ROI while expanding reach, increasing awareness, and driving engagement within each brand’s target audience.

A successful Director of Social Media will:

• Develop a unique, out of the box social media marketing strategy and business plan for each of Hyatt’s 10 Inclusive Collection brands designed to grow each brand’s reach, audience, and engagement KPIs across channels including but not limited to Facebook, X, Instagram, Pinterest, YouTube and Tik Tok.
  • Impression by Secrets, Zoetry Wellness & Spa Resorts, Secrets Resorts & Spas, Hyatt Zilara Resorts, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Ziva Resorts, Hyatt Vivid Hotels & Resorts, Sunscape Resorts & Spas, Alua Hotels & Resorts.
• Manage, develop, and grow a team of ten hard-working and dedicated colleagues.
• Responsible for overseeing the creation of social media playbooks, guidelines, and standards to be executed across both brand and resort-level social media accounts.
• Spearhead each brand’s creative vision, content strategy and storytelling across social media platforms.
• Create and deploy innovative cross-channel social media campaign strategies designed to achieve established results and KPIs.
• Build and grow social media influencer program consisting of micro, macro and celebrity influencers aligned to each brand’s positioning and target audience.
• Track, analyze, and report on performance of social content and campaigns, while continuously optimizing annual social strategy.
• Own relationship and account management of social media platforms, tools, and vendor agencies.
• Responsible for allocation of social media budgets, including yearly contracts, invoice reconciliation and special projects based on annual business objectives.
• Educate internal & external colleagues on the implementation of new technologies including new social channels, digital monitoring tools, online reputation platforms, etc.
• Identify and report on innovative social media trends across key stakeholders to maximize exposure and generate additional revenue.
• Demonstrate a commitment to ALG core values.
  
  

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

A successful Director of Social Media will have:

• Bachelor’s or equivalent 4-year degree
• 10+ years marketing experience, with travel or tourism industry experience preferred
• Proven track record launching new social media platforms, developing social media strategies, and spearheading unique, creative campaigns
• Experience managing and leading a team of growing professionals
• Strong proven knowledge of social media platforms and technologies
• Excellent written and verbal communication skills required
• Strong copywriting, editing and proof-reading skills required
• Must be very organized, detail-oriented and great at multi-tasking
• Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments
• Proven collaboration skills are essential
• Bilingual in Spanish strongly preferred, but not required
  
  

About Apple Leisure Group

As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

• Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• Resort Brand Management: Management of 5-star and 4-star luxury resorts through Hyatt Inclusive Collection® award-winning brand portfolio
• Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers
  
  

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.

About Hyatt Inclusive Collection

Hyatt Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

Empathy

• Integrity
• Respect
• Inclusion
• Experimentation
• Well Being
  
  

ALG’s Commitment to Diversity & Inclusion

Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.

Benefits At a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match
  
  

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.