Head of Community Marketing

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.

Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in January 2024.

Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.

About the job:

We are a fast-growing company with a single lofty goal: to bring personal aviation to the general public. Innovating at the leading edge of electric aviation technology, we have developed BlackFly, the world’s first ultralight all-electric fixed-wing VTOL personal aircraft. Join us in ushering in a new age of aviation.

We are seeking someone with a passion for innovation and technology, who possesses experience with mechanical manufacturing and electromechanical design.

Responsibilities:

• Public Flights - Produce a series of monthly creative flight events (e.g. Helix Barnstorming Tour), capturing brand stories and uniquely showcasing customers, aircraft, and the experienceManage end-to-end regional event production: logistics, equipment, content capture, local partnershipsDevelop modular event toolkit enabling effective reuse, continuous optimizationActivate at external conferences/industry hotspots with targeted one-to-many promotionsCurate enthusiastic audiences from existing customers to prospectsReserve aircraft assets, coordinate with Flight Ops teamTrack event participation, media impressions, sales influence

• Pilot Forum - Design online community platform stimulating organic dialog and engagementModerate daily vibrant forum interactions, flagging insights for leadershipArchitect tiered membership model with status rewards to incentivize contributionsIdentify and capitalize on synergies between forums and Support channelsDevelop specialized access for pre-order customers to provide early exposure

• Pivotal-Led Events - Develop annual calendar of high-impact experiential events led by PivotalRecruit guest speakers, brand collaborations amplifying exposureFlawlessly manage events in partnership with brand events, end-to-end: scheduling, venues, tech, catering, etc.Actively gather audience feedback, suggestions during programsQuantify event influence on brand perception and purchase decisionsPerformance TrackingDesign executive dashboard displaying 30-60-90 day views of key metrics:Event participation ratesContent engagementSales influencer creditsMarketing-sourced leadsReferralsShare of VoiceNPS ScoresEstablish targets, report on progress against KPIsDevelop models estimating future growth and conversions

• Digital Marketing Tools - Develop and maintain HubSpot literacy to drive social and campaign programsBe an active proponent of the Canto databaseUse Jira to manage projects, deliverables, and schedulesBasic Adobe Creative Suite skills to prepare simple content for distribution

• Additional Responsibilities - Help refine marketing strategy — brand foundation, targeting, personas, customer journeyProvide input to the website design and conduct user testingOther duties as assigned

Qualifications:

• Ten plus years of community-led programming in emerging technology companies
• Well-connected to technology executives and industry influencers
• Experience with organizing events
• Digital marketing experience
• Solid understanding of owned, earned, and paid marketing channels
• Engagement with social media at a personal level
• Creative talent for storytelling
• Strong analytical and modeling skills
• Effective verbal and written communication skills
• Bachelor's degree and coursework in relevant disciplines

Bonus Qualifications:

• Photography and videography skills
• Experience with photo and video editing software
• Drone pilot Part 107 certification

Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA.

All applicants must be fully vaccinated for COVID-19 by date of hire to be considered. Proof of vaccination required.

Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans.

Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.