Marketing Coordinator, Social Media

About Learning Resources

We are on a mission to bring learning to life! We are Learning Resources® , and we have been helping parents and teachers build generations of amazing kids since 1984. Voted among the Chicago Tribune’s Top Workplaces in 2020, 2021 and 2022, we’re a 150-person strong, family-owned company on a mission to bring learning to life with our award-winning products, including Toy of the Year winners Tumble Trax®, Botley® the Coding Robot, and Coding Critters™. From ABCs and 123s to fine motor and STEM skills, our educational toys offer kids the building blocks they need to succeed in school and develop a lifelong love of learning. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development by Harvard and UCLA professors as well as in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Position Description

We’re currently seeking a Marketing Coordinator that is organized, detail-oriented and energetic! This role will work with the brand marketing team to support programs that grow brand awareness and engagement for Learning Resources. As this position focuses primarily on social media, it is a great role to become specialized in this area of marketing.

Scope Of Responsibilities

The individual in this role will:

• Drive social media content development, employing ideation, graphic design, and compelling copywriting for impactful daily videos and posts.
• Implement and optimize social media posts across all channels through the effective use of Sprout Social.
• Contribute to the success of marketing team campaigns by aligning strategies across diverse social platforms on a daily and weekly status.
• Demonstrate measurable results by regularly reporting key program metrics on a monthly and quarterly basis, utilizing tools such Sprout Social and Apex Drop.
• Stay ahead of the curve by monitoring social media groups, trends, and tools, and provide real-time recommendations to the marketing team for agile decision-making.
• Foster engagement by proactively interacting with and responding to individual users and groups on platforms like Instagram, TikTok, etc.
• Collaborate with the Brand Team, providing support in presentation development and reporting on a monthly and quarterly basis.
• Take charge of the Social Influencer Program, overseeing correspondence, sample shipments, tracking progress, measuring success, and delivering comprehensive reports on a quarterly basis.
• Generate compelling content, whether filmed or photographed, tailored for effective use across various social channels.
• Contribute to TikTok and Amazon Lives initiatives, enhancing the brand's presence and engagement on these platforms.
• Other duties for this role will be assigned as necessary/appropriate.
  
  
  

Requirements/Preferences

• 1+ years of experience in an Agency, Retail or CPG environment with proven track record in social media
• Bachelor’s degree in Marketing or Similar Field
• Proficiency in Word, Excel, PowerPoint
• Proficiency in Google Analytics
• Proficiency in Photoshop or Canva
• Highly detail-oriented, outstanding problem-solving and critical thinking skills
• Results-driven attitude; a self-starter who thinks and participates effectively, both independently and as part of a team
• Excellent communication skills and strong written and verbal communication skills
• Prioritizes responsibilities and highly organized; able to track multiple projects at once
  
  
  

We are a drug-free workplace and an EEO employer.

Please note that this role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.