Marketing Content Analyst

Marketing Content Analyst

At Johnson Outdoors, home to some of the world’s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping, and Diving!

The strategic use of content & data play a critical role in helping build strong brands. Come help shape the future growth of Johnson Outdoors by playing a key role in social analytics.

About the Role:

The person in this role monitors, collects and analyzes content and data in multiple B2C channels, primarily social platforms and product reviews for all Johnson Outdoors brands. They will work collaboratively with the marketing teams to understand campaigns and products and provide analysis and recommendations for optimizing product and marketing initiatives. They will co-manage social content development and publishing tools and provides best practices and guidelines to Johnson Outdoors content teams.

Key Responsibilities:

• Acts as an outdoor enthusiast with a pulse on the business, serves as a strong business advocate and ensures results are successful and linked to business initiatives.

• Conducts organic social analyses focused on performance assessment (against KPIs) and actionable recommendations using multiple reporting tools; monitors key social groups and works with external resources to collect data for analysis.

• Analyzes product reviews for select brands and provides themes to businesses.

• Manages social media and influencer marketing tools, including providing support to internal teams.

• Develops and socializes organic social media marketing best practices and guidelines.

• Assists in reviewing current content processes and may make recommendations to improve corporate guidelines /standards for consumer-facing content.

• Performs other duties as assigned.

Education & Experience Requirements:

• Bachelor degree in Communications, Marketing, Analytics, Consumer Research or equivalent.
• Requires a minimum of 2 years of related marketing experience which includes experience analyzing content.

Knowledge & Background Requirements:

• Demonstrated ability and skills in analyzing social media content and other marketing content and data and harnessing that analysis to deliver insights and actionable recommendations.

• Deep understanding of social platforms including how consumers engage with content and participate in communities.

• Demonstrated understanding of general marketing fundamentals and how to build brands.

• Excellent verbal, written and interpersonal communication skills to effectively communicate with internal teams and external vendors.

• Ability to effectively multitask and prioritize work.

• Skills and ability to coordinate projects which includes gathering ideas, managing the timeline, resources and budgets as well as performing an evaluation on the project’s effectiveness.

• Proficiency in Microsoft Word, Excel, Teams, and PowerPoint. Knowledge of Insights Tools from key social platforms, Google Analytics, and Looker Studio.

A few pointers about our culture:

• Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there.
• We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again.
• We strive to create meaningful, healthy change in the world as individuals and as a family of brands.
• We value diversity and team members who are willing to wear multiple hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask for help, to assist others and work together.

What you will receive:

• Share in the company’s success - Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, eligibility for annual pay increases, and employee stock purchase plans.
• Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
• Further your career with training opportunities including our tuition assistance program.
• Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.

All qualified applicants will receive consideration for employment at Johnson Outdoors (and all subsidiaries) without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. Johnson Outdoors is proud to be an affirmative action and equal opportunity employer.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact Human Resources at [email protected] to let us know the nature of your request and your contact information.

About Us:

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors' iconic brands include: Old Town® canoes and kayaks; Ocean Kayak™; Carlisle® paddles; Minn Kota® fishing motors, batteries, and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and Eureka!®camping and hiking equipment. Founded in 1970 by Samuel C. Johnson, the Company has delivered double-digit compound annual growth over its history, evolving from a single brand into a nearly $743 million global enterprise with around 1,200 employees across 20 countries.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)