Senior Manager, Influencer Marketing

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Our Company

Bonafide Health (www.hellobonafide.com) is a rapidly growing, innovative healthcare company focused on developing scientifically validated, powerful supplements and medical devices to treat women's common healthcare needs and improve their quality of life. Our mission at Bonafide is to provide women with new and effective options for relief throughout their menopause journey. Trusted by more than 15,500 unpaid healthcare professionals, our portfolio of drug- and hormone-free options is rigorously researched and validated through dozens of clinical studies. We aim to be the go-to resource for women seeking educational resources about menopause and symptom management while continuing our mission of providing women with innovative, safe, and effective solutions for menopause relief from hot flashes and vaginal dryness to improve sexual satisfaction.

Our People

Our growing team is composed of highly experienced scientists, marketers, and eCommerce professionals, as well as recent graduates, making Bonafide a dynamic and exciting place to work and learn. Our people are talented, motivated, and aim to get better each day. Every one of us is expected to be a leader, a teammate and to demonstrate passion in all that we do.

Job Description

Bonafide is looking for a talented and passionate Senior Manager of Influencer Marketing to build and lead creator partnerships. This role is a critical addition to the marketing team, with the goal of generating content for Paid Media efforts in addition to driving awareness and engagement for the brand. You will report directly to the Senior Director of Digital Marketing, and enjoy autonomy to design and activate both gifted and paid strategies. You will work cross functionally to ensure cohesion with Product Marketing, Brand, and Organic Social. Your position is crucial to ensuring a steady stream of content, sustaining relationships with influencers, and contributing to overall business growth.

Responsibilities

• Own the strategy to double the scale of Bonafide's Influencer Marketing Program
• Identify and onboard high-potential content creators and social influencers across nano, micro, macro, and celebrities, who align with Bonafide's product offerings and brand values.
• Manage end-to-end influencer relationships, including discovery & outreach, contract management, rate negotiation, and content direction.
• Collect W9's and invoices from creators and send to accounts payable team.
• Cultivate strong, long-lasting relationships with content creators, acting as their primary point of contact.
• Analyze trends, patterns, and areas for improvement, devising action plans to optimize creator success and retention.
• Participate and contribute in cross-functional marketing meetings regarding your channel.
• Collaborate with internal teams, such as Product Marketing, Organic Social, and Brand, to ensure cohesive and impactful marketing efforts.
• Support the Paid Media team in whitelisting content
• Adhere to internal legal processes and FTC regulations.
• Stay updated on social and cultural trends to capitalize on key moments for influencer collaborations.
• Own all influencer agency relationships.
  
  

Requirements

• A minimum of 7 years' experience in influencer marketing with a proven track record.
• Extremely organized and work with a sense of urgency.
• Exceptional project management and collaboration skills and thrive in a dynamic environment with many moving pieces.
• An expert negotiator and understand the makings of a great deal.
• Highly creative and iterative; always finding new angles and ways to market a product.
• You also have an analytical mindset with experience in performance analysis and data-driven decision-making.
• Willingness to travel to Bonafide HQ offices for quarterly meetings.
  
  

Benefits

• Bonafide offers competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind.
  • Comprehensive insurance and benefits package, including health, vision, and dental.
  • 401K plan participation + yearly company match.
  • Flexible Time Off (exempt employees)
    

Annual Pay Range $125,000.00 - $187,000.00

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Location and Work Model

Bonafide Health headquarters are in Harrison, New York, which is in Westchester County, approximately 22 miles north of Manhattan. Our team is operating in a hybrid work model and this role will have the flexibility to work remotely part of the time and in our physical office as needed.

Equal Employment Opportunity

Bonafide is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.