VP of Marketing

Qualifications/Requirements

• This Job Description is a work in progress
• Present and collaborate with co-founders in creating strategic brand & seasonal marketing strategies with a 360 approach and implementation.
• Collaborate with the Digital team to manage the marketing strategy across all platforms to grow brand awareness, customer acquisition and customer retention.
• Partner with Retail & Events teams to develop and execute best in class retail store event & product launches while developing programs to support & promote core product
• Create and oversee the marketing budget, including photoshoots, events (retail, influencer, brand, etc.), influencer gifting, etc. and execute within budget confines
• Oversee social media marketing and act as expert in new and trending social media platforms and content
• Collaborate with digital team on paid social media marketing and act as expert on social media trends and influencer strategy designed to improve the full marketing funnel
• Oversee Sr. Manager Influencer & Community Marketing to increase brand awareness, engagement, consideration, and conversion. Develop influencer strategy that is designed to improve the full marketing funnel
• Oversee and support the strategy of social content and channel management
• Cultivate sponsorships & partnerships to help support brand events
• Partner closely with Art Director to ensure all collateral is delivered on time and in line with marketing vision
• Responsible for the professional and personal development of the Marketing and Brand team through establishing goals, one-on-one coaching, team meetings, and career development meetings
• Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand
• Monitor competitive brands for insights that could lead to innovations
• Monitor research for shifts in consumer behaviour
• 10+ years’ of experience in the beauty or fashion industry
• Marketing knowledge across media - print, digital, & social
• Strong strategic and analytical abilities
• Extensive experience in beauty / lifestyle / fashion / retail marketing
• Demonstrates ability to maintain attention to detail while keeping overall business goals in mind.
• Ability to re-direct and prioritize based on evolving business needs.
• Has a clear understanding of and passion for the e brand vision.
• Ability to work independently, deal with ambiguity, and meet deadlines in a fast-moving, results-driven environment
  
  

Salary: $160,000 - $200,000