Social Media Marketing Specialist

Reporting to the Director of Brand Marketing, the Social Media Specialist will own and elevate the social media presence for Pura Vida; build and nurture our community; amplify our earned and owned share of voice via targeted marketing and communications tactics; and drive performance using a data-driven approach to inform strategies and KPIs.

They must be masterful at engaging storytelling, with an eye for both detail and aesthetic, and have experience creating IG Reels, TikTok videos, and other bite-size content that connect with consumers, generate buzz, and amplify the brand.

The ideal candidate is a social media trailblazer: an out-of-the-box thinker, trendsetting creative, and passionate go-getter who is constantly seeking out new and exciting ways to stand out in the crowded world of social media. They are in-the-know on the latest digital technologies, social media channels and platforms, and consumer and lifestyle brand trends, and passionate about creating world-class content that aligns with the company’s positioning in a creative and impactful way.

Equally important, the ideal candidate is skilled at tracking and evaluating the effectiveness of social media efforts, and providing data-driven insights and recommendations that optimize campaigns and deliver measurable results.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and maintain content on social networking sites such as Instagram, TikTok, Pinterest and YouTube.
• Develop, refine, and post innovative, creative, highly effective social media assets—including Instagram Stories and Reels, TikTok videos, etc.. The ability to edit video content for social, as well as add great music and text overlays, will be key.
• Seek out and elevate strategic partnership opportunities on key social platforms.
• Plan and execute promotions and giveaways in line with business and brand objectives.
• Contribute to the development of multi-channel and multi-medium campaigns, collaborating with creative team in order to achieve campaign awareness and traffic goals.
• Develop, maintain and communicate the social media calendar.
• Proactively seek news and events that will be of interest to the social network and develop these stories for posting online, capturing photography and video content as needed.
• Identify content gaps or ideas for new content areas that will grow brand awareness and deepen consumer loyalty.
• Create paid social video assets, as needed.
• Track and report metrics relating to social media interaction.
  
  

Education And/Or Experience

• High school graduate. Bachelor’s degree in communications, marketing or other related field or equivalent experience
• 3+ years experience in social media marketing, preferably with CPG brands including fashion/jewelry
• Extensive experience and proficiency in using FB, IG, TikTok, Canva, and video editing platforms.
• Engaging, creative, and strategic writing skills that align with brand voice/style.
• Excellent communication skills, including impeccable grammar and outstanding attention to detail.
• Strong skills in digital photography, video editing, creative design, and content management.
• Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
  
  

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Engaging, creative, and strategic writing skills that align with brand voice/style.
• Excellent communication skills, including impeccable grammar and outstanding attention to detail.
• Strong skills in digital photography, video editing, creative design, and content management.
• Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
• Demonstrated ability to work with and through people to achieve results.
  
  

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilization of office desk - sitting, reading, listening or speaking with the ability to move intermittently throughout the day
• Strong sensory skills, such as good eyesight, good hearing, and dexterity
• Ability to operate office equipment, including computers, copiers, fax machines, and phones
  
  

Starting Pay Range: $56,235 - $70,265

Equal Opportunity Employer/Vets/Disabled

Pura Vida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For More Information, Please Click The Following Links

Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to [email protected]. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.