Influencer Manager
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Influencer Manager role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
Summary Of Position
Our ideal candidate is a thinker and doer, ready to hit the ground running and support the team on influencer programs. This person is obsessed with culture and looking for ways to constantly evolve our North American brand presence across the influencer space that align with business goals. In addition, this person will be a key player in developing brand’s overall strategy, process, and execution for influencer strategies, together with agency partners. Candidate should have a foundational understanding of the intersection of paid, earned, shared, and owned (PESO) media in digital campaign orchestration.
Responsibilities
- Understands and applies best-in-class influencer, PR and social practices (and platform capabilities) to our external brand campaigns.
- Create influencer best practices and strategies to share KCNA brand’s point of view to effectively engage audiences. Lead and consult teams to create programs that drive culture and keep brands innovative.
- Works directly with brand teams and in-house or external agency partners to support and lead development of end-to-end influencer campaigns for a variety of objectives including awareness, growth, and/or consideration with influencers at all scales (micro, mid, macro, mega)
- Understands various filters and benchmarks that make someone influential for a given brand, category, or sector and advises on when best to leverage different influencer tiers and verticals using data.
- Analyze program and content results, applying key learnings to optimize future projects.
- Responsible for ensuring all influencer programs are legally compliant with FTC regulations or other applicable rules & regulations.
- Work with brand teams to ensure influencer assets are effectively leveraged across 360 marketing channels.
- Help identify a roster of best-in-class influencer platforms, networks, agencies and tools to improve our influencer capabilities and results.
- Supports Associate Director of PR in mitigating business issues and risk.
- Conducts landscape and social and cultural listening research to identify content, creative and strategic opportunities for our North American brands.
- Utilizes influencer results and social listening tools to conduct audits and develop reports and monitor trending and high-performing influencer campaigns.
- Tracks and measures the impact of Influencer efforts leveraging data to support continuous improvement and make informed decisions about channel strategy, including paid.
- As needed, help execute PR strategy and tactics together with influencer workstreams for maximum impact and efficiencies.
- Provide platform-specific counsel and best practice guide related to managing influencer programs across KCNA.
- Assists and participates in influencer education and training programs on behalf of Kimberly-Clark
- Educates brand teams on best practice in the influencer and social media space, proactively sharing knowledge and updates.
Key Customers
Associate Director of PR; Brand VP’s/GM’s; Brand Marketers, U.S, Media team, Marketing Operations team and more.
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
- Bachelor’s degree or higher, with BA in communications, journalism or marketing preferred.
- 5-10 years related professional experience
- Strong understanding of the PR, digital marketing, influencer and social media landscape
- Agency experience is a plus
- Strong analytical and strategic mindset
- Strong written, verbal communication, presentation, collaboration and problem-solving skills
- Experience with social listening, analytics and monitoring tools such as Google Analytics, Sprinklr
- Experience preferred in setting up paid and organic campaigns on major platforms (Meta and TikTok)
- Experience with Meta Insights, XAnalytics and TikTok Influencer Programs
Preferred
- Prior experience in a large multinational company or consumer packaged goods organization
- Agency experience
Total Benefits
Here are a few of the benefits you’d enjoy. For a complete overview, see www.mykcbenefits.com.
<... support for good health with medical, dental, and vision coverage options. No waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or [email protected] for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization . The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will decided in Kimberly-Clark’s sole discretion.
Primary Location
Chicago Commercial Center
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
