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Posted February 13, 2024
AMERICAN EAGLE OUTFITTERS INC.

Analyst - Aerie Paid Marketing & Strategy

AMERICAN EAGLE OUTFITTERS INC.
Pittsburgh, PA, USA ⚠ [Archived] No Longer Accepting Applicants

Purpose

Job Description

The Analyst - Aerie Paid Marketing & Strategy is responsible for digging into marketing data to uncover optimization opportunities and accelerate testing ideas. This Analyst has a track record of turning numbers into actionable insights and a passion for interpreting data into the bigger picture. Reporting into the Director of Aerie Performance Marketing, together they will work to drive more efficient results for key KPIs and drive overall growth and profitability for the Aerie brand.

Responsibilities

  • Proactively identify opportunities to drive business growth by deep diving into data, uncovering trends, patterns, and improvements to identify & inform paid media testing opportunities
  • Collaborate with channel managers to optimize campaigns and to meet or exceed efficiency targets
  • Partner with organic growth lead to identify trends in organic data – identify opportunity areas for organic growth
  • Provide cross-channel reporting on a weekly/monthly/seasonal basis, communicating performance vs goal & layering in key insights
  • Develop and maintain analytics related to paid influencer programs (talent, influencer, micro creator program)
  • Leverage performance trends to forecast out key metrics including, but not limited to, traffic, conversion rate and AOV to impact strategic business decisions
  • Remain fully informed of the business strategy and priorities ensuring that measurement goals are met
  • Own all Media invoicing, including creation of POs and accepting/reconciling vendor invoices

Qualifications

  • Bachelor’s Degree in Marketing, Analytics, Data Science, Statistics or related field
  • 2+ years of experience in an analytics or digital marketing
  • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
  • High-level understanding of digital marketing channels and their optimization levers
  • Strong verbal and written communication skills
  • Demonstrated collaborative skills and ability to work well within a team
  • Self-motivated with critical attention to detail, deadlines and reporting
  • High degree of proficiency with data tracking, analysis, and visualization software including but limited to: Google Analytics, Paid Marketing Channel Platforms, Tableau, Excel, MMM/MTA integration
  • Retail and/or Direct to Consumer experience is a plus!

Pay/Benefits Information

  • Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here .
  • AEO may also provide discretionary bonuses and other incentives at its discretion.

About Us

American Eagle - We're an American jeans and apparel brand that's true in everything we do. Rooted in authenticity, powered by positivity, and inspired by our community – we welcome all and believe that putting on a really great pair of #AEjeans gives you the freedom to be true to you. Because when you're at your best, you put good vibes out there, and get good things back in return. AE. True to you.

American Eagle Outfitters® (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands.

The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 24 countries.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

JOB INFO

Job Identification 365

Job Category : Marketing

Posting Date : 2024-02-05T18:46:59+00:00

Job Schedule : Full time

Locations : Pittsburgh, PA, United States