Sr. Digital Marketing Manager

Who We Are

At Certa we're changing how businesses work together. Typically, multiple groups or siloed systems need to sign off on risks before a business can be done and they often rely on manual processes. Certa is a SaaS-based workflow automation platform that makes it easy for businesses to manage the lifecycle of their third parties. Faster onboarding, higher efficiency, tighter risk management & increased efficiency - Certa is proven to have done this for some of the most sophisticated digital natives and iconic enterprises in the world, including companies like Uber, Box, Instacart, and MasTec.

What You’ll Do

We're in search of a passionate and innovative Sr. Digital Marketing Manager to play an instrumental role in our small-but-mighty marketing team. As the leader of our digital sector, you'll be charged with the responsibility of amplifying our online presence and stimulating demand through a systematic blend of online performance marketing, efficient paid media, and owned & operated channels. This Sr. Digital Marketing Manager will have a comprehensive skill set in digital strategy, social media, and tool administration. As a focal point in our marketing team, you'll be entrusted with broadening our digital footprint, from social media and paid campaigns to webinars and website management.

Responsibilities:

• Digital Strategy & Execution: Lead the creation and implementation of an all-encompassing digital marketing strategy to enhance engagement and conversion, evaluated primarily by the number of sales-accepted leads acquired through growth marketing channels and the efficiency (ROI) of those strategies
• Website Management: Be the custodian of our website, ensuring it's always updated, optimized, and in line with our brand's voice. Optimize website architecture, content, linking and other factors to improve SEO visibility and positional ranking on target keywords.
• Performance Marketing: Orchestrate and monitor online marketing campaigns ensuring optimal ROI. Develop acquisition strategies for SEM, display, paid social and influencer channels (including Google, Meta, and LinkedIn paid networks)
• Paid Media Optimization: Maximize the effectiveness and ROI of our paid media endeavors.
• Conversion & Optimization: Direct website conversions, implementing best practices in SEO/SEM, and other digital avenues. Manage the continuous optimization of digital marketing performance leveraging data analytics and A/B performance testing.
• Social Media Management: Work with the product marketing team to own and elevate our brand's presence across all social platforms, strategizing content, engagement, measurement and growth metrics.
• Tool Ownership: Oversee the administration of our digital tools, including our webinar platform and HubSpot, ensuring they align with our marketing goals.
• Collaboration: Liaise with growth strategy, product marketing, SDRs, content, and PR teams, integrating all marketing efforts.
• Data Analysis & Reporting: Analyze digital campaign outcomes, web traffic, and conversion metrics, offering actionable insights for consistent enhancement.

Who You Are

Qualifications:

• Bachelor’s degree
• 6+ years execution-level expertise and experience in all digital channels including paid search, paid social, display ads channel management, and others.
• Multi-Channel Growth - You have deep experience in executing and developing strategies for organic and paid growth through multiple stages of scale for high-growth companies, such as Organic Search/SEO, Paid Search, Paid Social, Referrals, Content Marketing, and Community Marketing.
• Domain expertise in B2B sales-led growth marketing
• ABM - Account Based Marketing
• You have excellent data analysis skills. You love to dive into numbers and to interrogate a growth engine or campaign's performance to identify less obvious bottlenecks or high-leverage opportunities.
• Strong creative abilities and taste with proven ability to look at marketing assets through the eyes of the audience and channel strategies
• Experience in GTM-supported marketing settings where growth and sales teams collaborate to support
• Hands-on experience with digital marketing tools and platforms, such as: Google Analytics, Webflow, Mutiny, HubSpot, SalesLoft, Drift, and LinkedIn Sales Navigator
• Experience running campaigns with advanced a/b experimentation, creative testing, and targeting strategies.
• Experience with paid media channels, paid search, SEO, and other digital marketing capabilities.
• Experience building compelling B2B digital journeys driving increased brand awareness / share of voice, new customer acquisition engagement and monetization.
• Strong ability to analyze an idea and develop a plan to execute
• Strong command over social media strategy and management
• You're a strong collaborator who can build productive relationships with cross-functional team members, agencies, and freelancers.
• You're skilled in project management and can drive content initiatives from start to finish.
• You have experience measuring content performance and use both qualitative and quantitative data to inform your content plans.
• An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias towards action.

Why Certa

Perks:

• Flexible vacation days, competitive salary and stock options, employer covered health insurance, HSA
• Team offsites and learning and development budget for every employee
• Growth and learning opportunities from a tech company environment include working closely with an international team of
• Remote work

Certa not only accepts different…we celebrate it! We are an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition or any other characteristic protected by law.