Marketing Director

About Our Client

Our client is committed to creating an inclusive environment. They offer competitive employee benefits and prioritize diversity, equity, and inclusivity. They are now looking for a Director of Growth Marketing to navigate a diverse and dynamic marketplace. The ideal candidate must connect with influencers and individuals, create meaningful moments, and leverage data-driven insights to drive growth.

The Team

The Growth Marketing team at the hiring company is a seasoned and geographically diverse group of performance, B2B, and account marketers located across the US and Europe. As the Director of Growth Marketing, you'll be at the helm of this talented team who bring a wealth of experience and local insights. Collaboration extends beyond the team to include key partnerships with Sales, Product, Finance, Design, and Data departments, ensuring a measurably impactful approach to unified growth strategies.

In this role, you're tasked not just with channel optimization but with revolutionizing what marketing and growth activation mean in local creator and consumer contexts. You'll lead the charge in evolving the mission, transitioning from traditional channel-based tactics to a broader, more impactful mix of marketing initiatives. Your leadership will empower the team to explore and implement innovative ways to engage and grow local markets, turning every campaign into an opportunity to connect with and understand a diverse audience.

About The Role

As the Director of Growth Marketing at the hiring company, the mission is to revolutionize the approach to growth marketing. The focus will be transitioning from traditional campaign methods to cutting-edge, data-driven strategies. Here's what the successful candidate will be focusing on:

• Strategic Oversight: Develop and implement a comprehensive growth marketing plan that seamlessly blends B2B and B2C strategies, with a strong emphasis on leveraging AI and automation for deeper insights and efficiency.
• Performance Marketing Innovation: Lead the performance marketing team in deploying sophisticated channel strategies. This includes managing paid media, OTT, SEM, social media, and influencer marketing, ensuring each channel contributes effectively to the overall goals.
• Lead Generation Evolution: Direct the demand generation team to refine lead identification, scoring, qualification, and nurturing processes. The goal is to ensure a consistent supply of high-quality leads that sync with the dynamic marketplace.
• Local and Global Management: Create marketing strategies that strike the right chord both globally and locally. Each campaign should be informed by data and tailored creatively to meet diverse audience needs.
• Cross-Functional Collaboration: Engage with Brand, Product, Sales, Data, and Design teams. As a central figure, the successful candidate will align marketing efforts with broader business objectives, fostering unity and coherence across different departments.
• Leadership in Data and Automation: Harness the power of AI and automation to enhance marketing processes, with a focus on achieving efficiency and impactful engagement that resonates with a varied audience.
• Creative Automation and Scaling: Implement tools for creative automation, enabling dynamic generation and optimization of ad creatives. These should align with the diverse preferences of the audience, ensuring relevance and appeal.
• Team Management and Development: Guide and develop a geographically dispersed team. As a leader, cultivate a culture of innovation and excellence, steering the team through the constantly evolving digital marketing landscape.

The Skills

• Seasoned Manager : At least 13 years of experience in marketing and data management, ideally in high-growth tech companies or consultancies, demonstrating a strong track record in strategic planning and execution and team leadership.
• Data Native: A strong understanding of how to use data to inform marketing and growth strategies effectively.
• Sales and Quality Scoring Acumen : Deep experience working hand-in-hand with sales teams, focusing on quality scoring and understanding the nuances of managing numerous small creators while aligning with a robust sales force.
• Adaptability in a Changing Landscape : Comfort with the fast-paced, ever-changing world of data and privacy.
• Culture of Experimentation : Proven track record of fostering and leading a culture of experimentation, continuously testing, learning, and adapting to optimize performance.
• C-Level and Financial Savvy: Experience in managing C-level partnerships and a firm grasp of financials.
• Right and Left Brain Interest : Ability to collaborate with the creative team to come up with new concepts and approaches.
• Local Marketplace and Global Expansion : Experience with local marketplace dynamics is highly desirable, with global expansion experience a close second.

Bonus Points

• Deep passion for live experiences and a creative, problem-solving mindset.
• A blend of strategic vision and hands-on execution, capable of inspiring and leading a team and not shy to get in the weeds with them
• Past entrepreneurial experience working on your own startup or side project
• Fun-loving attitude, and sense of humor to maintain levity on the team

Benefits

Comprehensive benefits and a wellness package above and beyond standard medical benefits are offered to support employees' lifestyle.

The hiring company's global benefit programs are designed to meet employees where they are by offering resources and support for health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, family planning benefit, financial planning service, and other offerings to ease the mind and body.