Senior Manager, Shopper Marketing

The Opportunity:

Earth Breeze is looking for an awesome Senior Manager, Shopper Marketing (SMSM) to join our dynamic Retail team. This leader will play an influential role within both the Earth Breeze Marketing and Retail Teams, helping to establish an in-store and digital “look of success” for the Earth Breeze brand across all retail partners. The SMSM will also be a key partner in driving commercial innovation within the Earth Breeze brand across US Retail.

The SMSM is responsible for developing in-store retail marketing programs, engaging with the sales/brand team and developing and maintaining key customer relationships. Reporting to the EVP of Retail, this role will be crucial in optimizing our retail operations and commercial strategy. This role will closely coordinate with the Marketing, Consumer Insights, R&D, Creative and agency partners to support the Earth Breeze retail mission and ensure consistent marketing strategy and execution. The role will be to translate Earth Breeze’s strategic direction into in-store marketing tactics customized for retailers that drive consumer trial, brand loyalty and ultimately profitable sales.

Responsibilities:

As Senior Manager of Shopper Marketing, you’ll be responsible for:

• Drive shopper strategy and creative for Earth Breeze in strong collaboration with Insights, Creative and Commercial Development teams with the goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share.
• Spearhead development and share out of Shopper Insights and plans, program measurement, evaluation, and analysis. Evaluate omni-commerce tactics and cutting-edge program activation elements to support product activation within the Retailer environment.
• Assist in executing cross-functional omnichannel campaigns, including brand campaigns, product launches and other go-to-market activities, that span the retail shopping environment.
• Guide management of brand-specific creative development with the shopper marketing agency, evaluating strategy and creative communication across key stakeholders. Oversight of headquarter-based shopper marketing budget for both working and non-working dollars.
• Manage ongoing development, asset management, content updates for online ad building tools to support Retail sales team. Coordinate phased updates with agency and vendor to build capability for organization.
• Build and maintain multi-discipline relationships within the organization including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Investment requests, etc.
• Provide thought leadership by partnering with internal Growth Marketing & Digital stakeholders to track digital marketing & website activities, synthesize learnings and refine the online-to-store growth flywheel to maximize ROAS, share of search, keyword strategy.
• Budget Management: Own Shopper Marketing Budget management, tracking, team adjustments in collaboration with the Finance co-pilot.
  
  

About You:

• Strong collaborative nature: ability to work in a cross-functional team environment.
• Curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills.
• Financial acumen related to managing a budget, ROI analysis and budget optimization.
• Influential and effective communicator proficient in storytelling and negotiating.
• Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
• Understanding of the omni-channel environment with proficiency in paid social, search and direct mail channels; creator experience is a plus.
• Understanding of US retailers and their go-to-market strategies.
• Excellent written and verbal communication skills.
• Always seeking to improve yourself, your team, and the world around you.
• Thrives on direct, honest, and supportive communication.
  
  

Experience

• 5+ years of Retail Marketing experience, including managing in-store marketing ideally with a beverage brand or CPG company.
• BA/BS in Marketing, Communications or a related major.
• Experience with Channel/Shopper Marketing planning, project management and the ability to work with cross-functional teams.
• Professional, enthusiastic, a solid team player and possess a drive for results.
• Experience and a proven track record of working closely with internal sales and retail marketing teams to develop and execute successful 360° in-store retail marketing and promotional programs.
  
  

About Earth Breeze:

Our Mission:

Earth Breeze is a fast paced, growth oriented company driven by the principles of Reduce waste and harmful impact, Regenerate through planting trees and funding ocean clean ups, and Redistribute supplies and food to those in need. We exist to create sustainable, meaningful products that drive social and environmental impact and to build multi-decade relationships with our customers. When you join Earth Breeze you will have a meaningful role in making the world a better place while helping those in need.

Core Values:

• Love and serve - We lead with love and a servant’s heart for our planet and its people. We care deeply about our customers, consistently pursue knowledge that will add value to their lives, and know every interaction is an opportunity to uplift and serve with a customer-obsessed mindset, and build multi-decade relationships grounded in love.
• Be thoughtful partners - As thoughtful partners with a deep appreciation for the unique perspectives each of us brings to the table, we leverage our collective strengths to propel us forward. We listen intently, seek to understand, view feedback as a gift, and care deeply about helping one another succeed. And we know our roles, play our parts, hold each other accountable, follow through on our commitments, own our outcomes as a team, always put “we” before “me”, and truly believe we’re #bettertogether!
• Focus relentlessly on levers that matter - Not all opportunities are created equal. In a world of distraction, we say no, we look for asymmetric returns, and we double down on what matters most, staying exceptionally focused on what drives the most value.
• Iterate with velocity - Driven by a passion for excellence and a strong desire to consistently raise the bar (for ourselves, the planet and those we serve), we put forth our very best in everything we do, then continuously strive to outperform yesterday. We stay curious, question convention, experiment daily, measure what matters, and leverage data to drive decisions. Then we iterate with velocity to make fast progress and continuously improve.
• Deliver legendary results - Driven by a mantra of “dream it, plan it, do it”, we deliver what many would consider “impossible” results—those are the table-stakes and the expectations we have of ourselves. As key stakeholders in the business passionate about making a meaningful difference in the world, we step up, hold ourselves accountable, add value, dream big, focus relentlessly, and use our unique skillsets and resolve, to solve seemingly “impossible” problems and deliver legendary results.
• Keep it Real - With authenticity at our core, we are open and honest in all that we do—grounded in humility. We are impact-driven vs theatrics-driven. We are courageously vulnerable. We practice open, transparent, and direct communication. And we’re unapologetically who we are…as perfectly imperfect humans, with a deep appreciation for humanity and being one’s true self.
  
  

Why Work Here

We believe in making a difference for the planet and every person we come in contact with. We care about you and your life and want this to be a great experience for you. As a team member of Earth Breeze, you can look forward to the following perks and benefits.

Benefits include:

• Competitive base salary, based on your actual experience vs your education, certifications or letters added to your name
• 100% remote work, with flexible work schedule. We make remote-work work!
• 401K/RRSP with employer matching to help save for your retirement
• Generous parental leave
• Life Insurance and 100% paid Medical, Dental and Vision for team members with 75% coverage for dependents
• Perks for mental health, fitness and overall well-being
• Flexible PTO, plus generous paid holiday schedule
• Learning stipend and a culture that encourages and promotes professional growth and development
• Culture of people helping people, who give first, celebrate wins together and embrace autonomy, transparency and trust
• The opportunity to join an experienced and ambitious team passionate about making the world a better place
• Team member referral incentives