Senior Paid Social Content Creator

Overview

We are seeking a Senior Paid Social Content Creator with an extensive background in direct response performance marketing. This role is perfect for someone who understands the nuances of online video content creation, driving low CAC/CPA, and the power of direct response marketing. You will be responsible for writing, producing, editing, and optimizing video content specifically for our digital channels (including Meta, TikTok, and YouTube), focusing on direct response video ads that drive immediate action and deliver measurable results.

This is a soup-to-nuts role, where you will do everything from conception to completion. As a direct response marketer, you will be at the forefront of our digital video advertising campaigns. Your role is pivotal in crafting compelling video content that not only resonates with our target audience, but also prompts them to take immediate conversion action.

The person in this role should have expertise in setting up a creative machine that can output a large amount of content. This role will set up a feedback loop between creative production and media buyers to continuously improve ad performance and take a data-driven approach to creative ideation and testing.

Responsibilities

• Script, develop, produce, and edit digital video ads with voiceover and audio tracks, supporting direct response marketing strategies.
• Work with and manage external talent/actors to produce video content.
• Utilize direct response storytelling and editing techniques to create video ads that drive conversion using proven frameworks (for example: hook the audience, introduce the problem, elaborate on the issue, introduce a solution, show social proof, explain the value proposition, and end with a strong call to action)
• Analyze ad performance metrics to understand which ads are working and which aren’t. Use these insights to create a feedback loop that optimizes content production and testing for better conversion. Report on these findings to management.
• Manage the end-to-end production process for video content, from concept development and script writing to post-production and publishing.
• Stay up to date with digital advertising trends, direct response marketing techniques, and video trends on social media.
  
  
  

Qualifications

• 6 years’ experience in video creation, post-production, and motion graphics experience across multiple platforms/channels required, 8 or more years preferred.
• 5 years’ experience at an advertising agency or production company production experience preferred - specifically in a high-volume studio or agency production operations.
• 5 years’ managing projects and deadlines to ensure successful execution of consumer marketing campaigns.
• Relevant portfolio required to demonstrate experience and prior campaigns/advertising content.
• Bachelor’s degree preferred.
• Proven experience in producing and editing video content for paid digital performance advertising.
• Proven analytical ability to digest data and turn insights into actionable creative strategy that drives growth.
• Proven experience in direct response marketing (specifically with online video advertising on platforms like Meta, YouTube, and TikTok).
• Ability to write compelling scripts that drive conversion.
• Strong understanding of online video content strategies
• Understanding of how to navigate ad platforms and see creative performance metrics.
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, etc.).
• Creative thinker with excellent storytelling skills.
• Ability to manage multiple projects with tight deadlines.
• Excellent communication skills, both verbal and written.
  
  
  

Preferred:

• Experience with motion graphics and video animation.
• Experience in analogous businesses that are known for their direct response advertising techniques like, for example: dietary supplements, insurance, and fitness programs.
• On-camera comfort: while not mandatory, being comfortable in front of the camera is a desirable trait. Willingness to appear in video content as needed.
• Bilingual: candidates that can work with content in both English and Spanish are strongly preferred.
  
  
  

About National Debt Relief

National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients' number one advocate to help them reestablish financial stability as quickly as possible.

National Debt Relief is a certified Great Place to Work®!

Forbes names National Debt Relief Best Debt Settlement Company of 2023!

3X Award Winner for Best Customer Service, Best Experience with Staff, and Best for Transparency by Consumer Affairs!

Compensation Information

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $107,000 to $129,000.

Benefits

National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee's success and growth within the company, through our employee mentorship and leadership programs.

Our extensive benefits package includes:

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
  
  
  

National Debt Relief is a certified Great Place to Work®!

National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

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