Anthropologie Influencer Marketing Associate

Description

Founded in 1992, Anthropologie operates over 200 retail stores in North America and Europe, and ships to over 100 countries worldwide via our ecommerce channels. We cater to fashionable, educated, and creative women between the ages of 28 to 45, who desire an inspirational shopping experience. To that end, we are committed to exceeding her expectations in unexpected, delightful ways. Our unique product assortment includes women's apparel and accessories, home furnishings and décor, gifts, beauty, and found objects. Our mission is to provide our customer with an unimagined experience.

Title Anthropologie Group: Influencer Marketing Associate

Reports to: Sr. Manager Influencer Marketing

Overview:

The Influencer Marketing Associate will support the day-to-day of the Anthropologie influencer marketing team. This person will partner with the Influencer Marketing Coordinator, Influencer Marketing Associate and Anthropologie’s cross-functional teams to execute the Anthropologie, Anthro Weddings and AnthroLiving influencer campaigns and giftings.

Responsibilities:

• Manage the Ambassador campaigns for Anthropologie, AnthroLiving and Anthropologie Weddings. Including but not limited to:
  • Expand the Anthropologie, AnthroLiving and Wedding’s brand awareness by selecting ambassadors who meet reach KPI expectations and further focus on ways to expand AnthroLiving and Anthropologie Weddings programs
  • Strategize ways to grow the AnthroLiving and Weddings ambassador programs, drive ambassadors to anthropologie.com and utilize ambassador content on additional O&O marketing channels
  • Develop new ways to promote home and weddings products with lifestyle crossover ambassadors
  • Manage monthly ambassador product selection process: coordinating product assortments with Merchandising that match creative inspiration, monthly icon product strategy, creation of product selection visual decks, and manage the updating of ambassador landing pages online
  • Manage the ambassador campaign launch process including but not limited to: ensuring cohesive influencer brand messaging for content, checking product availability, placing product orders, managing shipment process to ambassador, manage order issues that may occur, and review live content post-campaigns and giftings
  • Partner with creative team on monthly briefing and to develop ambassador personal style archetypes/sensibilities for product selections
  • Develop recapping to report on performance metrics to create actionable takeaways
  • Manage financial process- tracker and trial balance in partnership with Brand Coordinator
  • Manage ambassador agreements/contracts
  • Find new, creative opportunities to grow the ambassador program
• Micro Influencer:
  • Strategize new ways to engage with micro and nano influencers as a way to reach the target consumer
  • Manage and ideate incentive opportunities inclusive of commission for micro influencer program
  • Manage casting, vetting, and monitoring micro influencers
  • Strategize and facilitate usage of micro influencer content on other marketing channels
  • Develop reporting process for micro/nano influencers
  • Partner with Influencer Marketing Associate on awareness campaign
  • Manage 360 marketing campaign to promote micro influencer program
  • Strategize local geo-targeting inclusion opportunities for micro influencer program inclusive of content, reporting, casting, etc.
• Co-Op:
  • Coordinate with Co-Op team to manage co-op ambassador campaigns on a monthly basis
  • Coordinate with Influencer Marketing Associate on influencer event and activation co-op inclusions
• Budget:
  • Manage all details of the Ambassador program budget in a timely manner including:
    • Ambassador pay-out platform balances and fund requests
    • Invoice submissions to finance team
    • Monthly finance tracker completion

Qualifications:

• 3+ years influencer management and/or social media experience desired
• A charismatic and proactive style of communication desired for external communication
• Strong writing and communication skills
• Deep understanding of social media platforms as they pertain to creators, influencers, trends, and the Anthropologie customer – especially on TikTok and Instagram.
• Organized and able to work on a variety of projects at one time in a fast-paced environment
• Ability to build relationships and work with a variety of coworkers across multiple teams
• Affiliate influencer marketing experience
• Existing relationships with US-based influencers and brand marketing a plus
• Experience with the Creator IQ influencer marketing platform a plus
• Motivated by curiosity, whether solving a problem, pursuing a new experience, or seeking creative inspiration.
• A proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results.
• Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment.

Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.