Senior Manager, Marketing

Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Description:

Key contributor on a brand marketing team with primary focus on the US Marketing plans for Revlon Color Cosmetics, overseeing the Face segment and cross category Revlon initiatives. Assist with execution of marketing strategies that maximize return on investment and deliver competitive advantage within the US business.

Champion of brand initiatives within a Brand Marketing team. Take a lead in the analysis and development of marketing strategies and concepts.

Main Responsibilities:

• Responsible for assisting with the implementation of effective commercial strategies and impactful marketing programs across the Revlon Color Cosmetics Face segment and cross category initiatives.
• Cross category initiatives include owning brand tentpole event 360 planning & execution, including leading cross functional teams, monitoring tentpole performance, and capturing lessons learned for future programs; National in-store graphics development including planogram and display communications.
• Works closely with internal cross functional teams such as Trade Marketing, Global Marketing, Media Planning, PR/Influencer, E-commerce, Digital/Social, Global Knowledge and Insights, Retail Experience, and internal creative team; as well as external agencies to ensure strategic connection and consistency with Revlon’s brand equity and positioning.
• US Portfolio Management: Assist in translating portfolio management into strategy and execution for the US Market
• Work with the Global Marketing teams to ensure segment fits the needs of the US market.
• Conduct analysis and reporting for the Face segment, leveraging insights to drive strategic recommendations, uncover opportunities, and mitigate risks.
• Create 360 launch plans for Face in partnership with cross functional IMC teams.
• Assist with new product feasibility evaluation (size of opportunity, target audience, forecasting, pricing, return on investment, competitive review)
• Contribute to the development and execution of brand advertising in digital and social.
• Collaborate with partners in Trade Marketing to recommend and implement strategies and programs that drive the business.
• Uncover category, competitive, and consumer insights and apply insights to recommend appropriate course of action.
• Maintain and monitor project timelines and follow up with cross-functional team members on an ongoing basis.
• Be involved in research initiatives and brand/category team meetings.
• Work with Retail Execution team to ensure category specific products are represented appropriately at the wall.
• Manage and advocate for the success and growth of 2 direct reports.

Qualifications:

• 6+ years relevant work experience in marketing or Brand management
• BS degree in Communications, Business or Marketing, or related degrees
• Leadership and initiative
• Strong strategic, analytical, and problem-solving skills
• Ability to work collaboratively across functions, work independently, and take initiative when appropriate.
• Able to influence and provide feedback to shape business decisions.
• Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment.
• Time management skills and ability to prioritize projects as necessary.
• Experience/understanding of financial planning, volume forecasting, and P&L
• Experienced in consumer insight mining, providing analysis, and well versed in competitive insights. Able to lead presentation of insights.
• Experience developing and implementing localized marketing campaigns grounded in local consumer truths.
• Experienced in building and providing presentations to cross-functional partners and senior leaders.
• Good verbal and written communication skills
• Some experience with Nielsen, Excel, PowerPoint
• Knowledge of administration and project management skills
• Experience in color cosmetics and/or beauty and/or personal care categories

The base pay range for this position in New York City is $125,000 and $145,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)