Creator Strategist (Account Executive, Influencer Marketing)
Overview
Our Influencer team is looking for a Creator Strategist!
The ideal candidate will be a team player who is extremely hard- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the Influencer Marketing landscape. Should be knowledgeable of internet culture, has a strong understanding of influencer landscape and is enthusiastic about social media as a media channel that can drive business results, and has a strong POV on what will drive this industry forward.
Access Brand Communications embraces a hybrid work model and seeks individuals who are comfortable working from our New York, San Francisco, or satellite offices for a portion of their workweek. We recognize the value of in-person interactions through intentional gatherings with teams, clients, or nearby colleagues and the collaborative spirit these moments foster, while prioritizing flexibility and personal well-being. We are committed to maintaining an inclusive work environment where employees can excel, both within the office and beyond.
About the job
- Ideate, price, pitch, and execute scaled, influencer campaigns across paid, earned, and shared media
- Strategic utilization of Influencer tools (including Tagger, CreatorIQ) and tech platforms for search and program management; recommendations for how tools can be used to improve efficiency, program learnings
- Strong background in influencer cost components; and negotiation skills for services and budgets
- Deep understanding of influencer metrics; ability to understand performance, predict performance, and suggest tactics for optimizing performance
- Ability to explain your clients' key business objectives, KPI's and metrics
- Clear understanding of ROI and measurement tools to identify and evaluate influencers
- Understand clients’ business goals and objectives and be able to connect them to Access' Influencer capabilities
- Maintain relationships with vendors, key stakeholders, clients and influencer agents and managers
- Strong project management skills
- Monitor and keep abreast of industry news and trends report updates to team
- Mentor and manage junior team members
Salary Range: $60,000-70,000/yr
*Salary offered will be within range and based on years of experience
Qualifications
- BS/BA from an accredited college or university in communications, journalism, public relations, English, marketing, or a related field preferred or relevant work experience
- 2-4 years of experience in Influencer Marketing, public relations, and brand management in an agency or a non-agency setting
- Demonstrated experience and a passion for the influencer universe on all channels including Snapchat, Instagram, TikTok and YouTube
About Us
From bits to bites to beauty, Access Brand Communications uncomplicates the complicated innovations that power consumer experience.
For brands that power consumer experiences through technology and innovation, Access Brand Communications (Access) uncomplicates the complicated to drive consumer awareness, trial and recommendation. From the enterprise to consumer and lifestyle brands, Access blends the discipline of B2B communications with deep consumer insights to tell great stories. Access embodies a boutique mindset backed by a global powerhouse network. We deliver hands-on senior involvement and flex in style to meet client needs to drive measurable business impact.
