USA Social Media & Community Manager

Company Background: Farmina is nature and science in perfect harmony. Our mission is to develop the best all-natural, nutritious, and scientifically validated food that dogs and cats will love. Farmina is an innovative Pet Nutrition Company focusing on servicing dog and cat pet parents to make the best personalized nutritional decisions for their pet's well-being while providing life changing solutions along the way.

We at Farmina firmly believe in our company motto: Happy pet. Happy you.

Responsibilities

Our ideal candidate is passionate about social media and understands demographic differences and how consumers engage on each platform (Facebook, Instagram, TikTok, etc.).This position will help lead the management and execution of the ongoing community strategy and will be key in establishing, executing and engaging highly visible social programs, campaigns and relationships for the brand to widen the reach and engagement across our social channels.Proactively look for opportunities to insert Farmina into the cultural conversation in existing and new communities.Identify and engage with influencers who align with our target audience and brand values. Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.Monitor social media conversations and engage with our audience to foster a sense of community.Ability to identify and publish content during times with the most reach across each social media channel.Promote any UGC that should be considered for reposting, including tagged content.Create and participate in virtual meetups and events to educate pet parents on proper nutrition.Develop and execute promotions such as giveaways, collabs, and other on social media.Respond to consumers' comments online across Farmina's social channels in a brand-approved voice.flag service, fulfillment-related or negative comments/trending themes to Customer Care for response and engagement for all platformAssisting with reporting, pulling native data from platforms monthlyQualifications:

3+ years of experience as a Social Media Community ManagerStrong organizational skills and the ability to manage and develop editorial calendars.Strong understanding of social media platforms, trends, algorithms, and best practicesExceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiencesDetail-oriented with excellent organizational and time management skillsAbility to work independently, prioritize tasks, and meet deadlines in a fast-paced environmentAbility to handle community moderation and maintain a positive online environment