Skip to main content
Posted March 28, 2024
TRANZACT

Paid Social Media Marketing Analyst

TRANZACT
Raleigh, NC, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

Role Overview: We’re seeking an analytical, detail-oriented and creative Paid Social Media Marketing Analyst to support our performance marketing company’s paid social initiatives. If you’re data-savvy and analytical, have a deep understanding of social media platforms (Facebook/Meta, Instagram), and have a proven track record driving impactful results from paid social media advertising, TRANZACT is the place for you! HYBRID ROLE - IN OFFICE TUESDAYS/THURSDAYS.

Responsibilities:

  • Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment
  • Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and revenue growth
  • Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, tracking and owning key performance metrics, reporting out to various stakeholders
  • Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives
  • Learn and try something new every day, and have fun doing it!