Content Writer & Social Media Manager

Job Description About The Position

We are looking for a highly creative and strategic Content Writer & Social Media Manager to join our dynamic team. The ideal candidate will be passionate about crafting compelling written content, planning and executing social media strategies, and managing a team of talented writers. You will work closely with graphic designers, and larger digital marketing team to ensure that written content complements visual designs, creating a cohesive and engaging brand message across all platforms.

Key Responsibilities

• Content Writing and Strategy
• Research and write high-quality, engaging articles and content for various channels including websites, blogs, email campaigns, and more.
• Develop content strategies that align with the company's brand voice and objectives.
• Collaborate with the marketing team to generate ideas for new content.
• Optimize content for SEO to improve organic search results.
• Social Media Management
• Plan and execute a social media calendar that aligns with marketing campaigns and company goals.
• Create and schedule daily posts for platforms such as Facebook, Twitter, Instagram, LinkedIn, and any other relevant social media channels.
• Monitor social media trends and leverage them to increase brand awareness and engagement.
• Engage with the audience by responding to comments and messages in a timely manner.
• Analyze performance metrics to adjust strategies as needed.
• Collaboration with Designers
• Work closely with graphic designers to create compelling written content for visual assets like infographics, social media graphics, and promotional materials.
• Ensure a consistent message across both written and visual content.
• Team Management
• Manage a team of freelance writers, ensuring a high standard of written content.
• Provide clear briefs, deadlines, and constructive feedback to team members.
• Oversee content production workflow to ensure timely delivery of high-quality materials.

Requirements

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• Proven experience as a content writer, social media manager, or similar role.
• Excellent writing, editing, and proofreading skills, with a portfolio of published work.
• Strong understanding of social media platforms and analytics tools.
• Experience with SEO principles and keyword research.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong leadership skills and experience in managing freelancers or a content team.
• Creative thinker with the ability to translate ideas into engaging content.

Preferred Qualifications

• Familiarity with content management systems (CMS) and social media management tools.
• Basic knowledge of graphic design principles and the ability to work closely with creative professionals.
• Understanding of digital marketing strategies and how content supports these strategies.
• Excellent interpersonal and communication skills.