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Posted March 29, 2024
Luxury Brand Partners, LLC

Executive Director, Social Media & Content

Luxury Brand Partners, LLC
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $160,000 to $180,000 Annually

JOB SUMMARY

The Executive Director of Social Media and Content is a seasoned social leader deeply passionate about crafting and executing the latest strategies, fostering community engagement, and driving brand storytelling initiatives. Operating within a high-energy, rapidly evolving landscape, they demonstrate exceptional prowess in expanding social reach and enhancing engagement across various platforms. They possess a keen content creator’s mindset and strong operational skills in leading, managing and executing original content productions on a regular basis. This executive will oversee the comprehensive deployment and performance evaluation of ALL original content across ONE/SIZE social media channels, with a primary focus on TikTok, Instagram, and YouTube. Their strategic acumen and creative direction will be instrumental in elevating brand awareness, fostering profitable growth across direct-to-consumer (DTC) channels, retail partnerships, and business collaborations. Moreover, they will spearhead sales initiatives and formulate omnichannel strategies, establishing the brand as a trailblazer in social-first marketing. Evaluation of content performance will be meticulously conducted against key performance indicators: The role entails close alignment with the Founder's vision, emphasizing captivating brand narratives, overseeing production with an adept media team, and implementing innovative upper-funnel social marketing approaches.

ESSENTIAL FUNCTIONS

  • Define and put into action ONE/SIZE’s social media strategies and plans, making sure we spend our budget wisely, stick to schedules, and reach our OKRs and goals.
  • Lead and manage the production of all our original social media content, helping our social production team grow and help build our studio.
  • Help us refine and articulate ONE/SIZE’s real, genuine voice on social media, and build an engaged, positive, and supportive social community.
  • Authentically communicate the ONE/SIZE brand story through innovative social media strategies.
  • Support DTC operations and retail/digital partnerships, leveraging analytics insights for informed decision-making.
  • Keep up with what's new in social media and how it works and build good relationships with our social media partners at platform HQs.
  • Bring product education to life via engaging social content, develop an active collaboration with our Founder, in-house content producers, freelancers and UGC talent.
  • Develop a full-circle strategy to lead community and consumer engagement across all platforms so that our communities feel seen and heard.
  • Provide assets and stories to support PR narratives about our community and brand when relevant.
  • Be the eyes and ears of the brand on social media.
  • Elevate our product stories on social media by personifying product and our unique points of differentiation in an authentic way.
  • Optimize social media posting and community management so that we work smarter not harder as we grow and scale our channels.
  • Be budget conscious and analytical to demonstrate the effectiveness of spending as well as strong commercial and financial acumen in managing budgets and measuring ROI.
  • Rally cross-functional partners from Brand Management, Creative, Retail, Digital, and DTC around a common vision to ensure thoughtful and strategic activation of ideas.
  • Craft engaging online narratives focused about our community that goes beyond just product marketing - bring the “why” of the ONE/SIZE brand to life.
  • Manage and coordinate weekly TikTok Livestreams featuring internal talent as well as external influencers, ensuring seamless execution and maximizing audience engagement opportunities across platforms.

QUALIFICATIONS

  • Bachelor's degree required, MBA is a plus
  • Passionate about consuming content from every social platform
  • 8-10 years of experience in social media with a sophisticated understanding of consumer trends and dynamics
  • Ideally has work with a founder led brand
  • Prior experience with top beauty brands
  • Proficiency in campaign and social media production
  • Proven record of building consumer brands in social and earned media
  • A deep empathy for consumers and strong interest in fashion, culture and trends
  • Experience building, leading, and managing a team of direct reports, with the ability to drive multiple projects at once
  • Highly collaborative, with an ability to work well in a cross-functional team
  • Strong work ethic and a can-do attitude
  • Problem solving and entrepreneurial in nature
  • Move quickly and feel comfortable having autonomy to lead projects

PHYSICAL DEMANDS

  • Lifting: Exerting up to 40 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
  • Reaching: Extending hands and arms in any direction.
  • Sitting: Must be able to remain in seated and/or standing, position throughout workday.

Luxury Brand Partners is proud to be an Equal Opportunity Employer committed to supporting the BIPOC community. All applicants will be considered for employment without attention to race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related conditions (including breastfeeding), or any other basis protected by law. Luxury Brand Partners will not tolerate discrimination or harassment based on any of these characteristics and has a strict no-retaliation policy.

Luxury Brand Partners does not accept unsolicited referrals or resumes from any recruiting agencies.

Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF).