TikTok Content Creator

This is an in-person position, you must be willing to come to our NYC (SoHo) office M-F.

Popchew is seeking a full time TikTok Content Creator to join our founding team!

As our first content hire, you will play a critical role in honing and developing Popchew’s identity on social channels, beginning with TikTok. You will strategize, ideate, film, edit, and publish across multiple different content ideas and channels to experiment and learn the highest impact content pillars and style for our audience. We will invest in your development and do everything we can to make sure this is and will always be one of your best professional experiences. We believe this will be a career-defining role for all employees.

What You'll Do

• Beginning with TikTok, you’ll own the content creation process from start to finish, identifying and prioritizing impactful ideas and efficiently executing them with high standards
• Execute end-to-end video production, including filming, editing, sound design, and visual effects, to deliver polished and high-quality content suitable for TikTok
• Build content around TikTok trends, challenges, and cultural moments
• Experiment with multiple different video topics, styles, techniques, and formats to identify the content that resonates most with Popchew’s audience
• Become the voice of Popchew on TikTok by engaging with followers and monitoring comments to drive brand affinity
• Analyze video performance metrics to develop, report on, and incorporate insights that can increase engagement and reach
• Work closely with the CEO, CSO, and Head of Growth to hone Popchew’s content strategy into a primary growth engine for the business

Requirements

• You have a proven track record of TikTok content creation with a portfolio showcasing your ability to create high quality and engaging content
• You have directly contributed to the growth of a TikTok account to greater than 10,000 followers
• You are proficient in video editing software and creative tools that allow you to own the content creation process from start to finish
• You are highly driven and motivated to apply your skills in content creation to accelerate the growth of a venture-backed technology startup
• You are a self starter and thrive in fast-paced environments. When given an objective, you can own its execution with little direction and take pride in the finished product
• You have a uniquely effective eye for the subtle nuances in video editing, subject matter, and format that characterize some of the highest performing content on TikTok

Benefits

• 🌎Opportunity to join the Founding Team of a fast-growing startup backed by world-class investors
• 💰Competitive compensation & equity
• 🩺Full health, dental, vision coverage
• 🌴Unlimited PTO policy
• 💻Apple equipment
• 🧇Lots of free food and drinks

About Us

Popchew is building the defining food brand of the next century at the intersection of food, entertainment, and consumerism - starting with delivery.

Our plan is simple - build for where consumer behavior and food are going. In the United States, 51% of all food purchases now originate digitally, while food delivery has exploded into the fastest-growing mode of food consumption globally, fueled by next-gen consumers using delivery to eat, rather than cooking.

Where legacy food brands (Mcdonald's, Applebees, etc) won with real estate, in a digital age, Popchew is built to win online. Rather than investing in expensive real estate, we invest in consumer experience, content, and collaborations with iconic individuals and brands to capture attention. We scale nationally through an asset-light distribution model that allows us to reach customers without investing capital into real estate, food, or labor - instead partnering with vendors who already have the expertise and means to produce our products, creating a win-win opportunity.

In just two years, we've built Popchew from merely an idea into a category-defining, nationally operating brand that has collaborated with iconic brands and talent like Doritos and Trippie Redd, producing millions in revenue and feeding hundreds of thousands of customers nationwide.

The future of food will be built pixel by pixel, not brick by brick. Popchew is building it, and we’d love for you to join us!