Social Media & Advertising Specialist II

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?

Location: Remote

Southwire Job Description

Job Summary/Objective:

This role is responsible for defending Southwire’s brand through publishing content on social media platforms, digital advertising channels, as well as traditional trade publications. This individual will need to stay up-to-date on the latest social media and advertising best practices and platforms as well as monitor competitor presence. This individual will work collaboratively with stakeholders to create and maintain editorial calendars and posting schedules. They will also be responsible for capturing and analyzing metrics to measure campaign successes to advise on iterations to ensure continual growth of Southwire’s core audience.

Key Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Oversee and manage overall paid media budget
• Protect Southwire’s digital brand through curation and moderation of social posts
• Partner, collaborate, and communicate digital and print marketing plans, status updates, and campaign performance results and insights with marketing and sales teams.
  
  

Required

Education, Experience & Skills:

Minimum Education Level: Bachelor's

Years of Experience: 5+

Preferred

Minimum Education Level: Bachelor's

Certificates: Google Analytics

Years of Experience: 5+

Preferred Field of Expertise: Digital Advertising, Print Advertising, Social Media

Other Preferred Skills, Licenses, & Certificates

Public Relations, Reputation Management, Behavioral Analytics

Competencies

Action Oriented

Balances Stakeholders

Collaborates

Customer Focus

Nimble Learning

Plans and Aligns

Benefits We Offer

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More
  
  

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.