Digital Marketing Manager (HubSpot Expertise Required)

Description

ClassWallet, a leading financial technology company in the United States, is seeking to hire a Digital Marketing Manager.

ClassWallet is a financial technology company serving agencies delegated responsibility to manage public funds. Agencies use ClassWallet to get public funds to the right people, and ensure the funds are used for the right purpose. ClassWallet’s suite of products and services empowers agency administrators to dramatically increase efficiency of funds distribution and spend compliance, reduce programmatic costs, maximize the full potential impact of the program, and satisfy the needs and expectations of policymakers, constituents and public reporting. ClassWallet has processed over $3.5 Billion to date and serves public agencies across 33 states.

The Company has developed an industry-defining digital wallet solution which has gained rapid traction among state and local agencies and school districts across America. ClassWallet ranks as the 61st fastest growing software company on the prestigious Inc. 5000 list of fastest-growing private companies and the 21st fastest growing financial technology company on the Deloitte Technology Fast 500 in 2023.

While the Company delivers immense business value, the social impact of ClassWallet is a fabric that runs through its mission and corporate culture. As a result of ClassWallet’s innovation, public programs run with exponentially more efficiency and the impact and breadth of the programs for the individuals they serve is dramatically higher. This mission compliments the Company mission-based culture with focus on gratitude and work-life balance.

Looking to join a marketing team making a huge difference? ClassWallet is seeking to fill an immediate opening for a Digital Marketing Manager with expertise in email marketing, organic and paid social media, and paid search and advertising. Candidates must have deep experience in HubSpot, 6Sense, Google Ads, and social media such as LinkedIn and Meta. The successful candidate will play a key role in shaping ClassWallet’s digital marketing presence. Note to candidates: When applying, please highlight your certifications in key platforms including HubSpot and Google Ads.

Highlights of Responsibilities:

• Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Use HubSpot to manage, design, and optimize email marketing campaigns focused on the buyer’s journey, ensuring effective targeting, compelling content, and high deliverability rates.
• Oversee organic social media marketing efforts, including content creation, community management, and engagement strategies.
• Plan and execute paid digital advertising campaigns across various platforms, monitoring performance and optimizing for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing efforts with overall marketing and business objectives.
• Stay up-to-date with industry trends and best practices, continuously identifying opportunities for innovation and improvement.
• Analyze campaign performance data and provide regular reports, insights, and recommendations to drive continuous optimization.
• Monitor and manage budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Stay informed about SLED marketing trends and regulations, ensuring compliance and leveraging opportunities specific to the sector.
• This is an individual contributor role and will own all of the digital distribution of ClassWallet content across email, social, and paid channels.

Requirements

Requirements for Consideration:

Candidates for the Digital Marketer role must have the ability to demonstrate the following:

• Expert level experience and/or certifications in the HubSpot platform including the Marketing Hub, CMS Hub, and Sales Hub
• Expert level experience in various digital marketing platforms including Meta Business Suite, Google Ads, and LinkedIn Ads
• Portfolio of successful B2B paid social media advertising
• Strong track record increasing reach and distribution with organic B2B social media advertising

Minimum Qualifications:

• 5+ years of proven multi-channel B2B marketing experience.
• Proven experience in digital marketing, with a focus on email marketing, social media marketing, and paid advertising.
• You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.

Qualities We Seek:

In addition to the requirements of the position, we are especially seeking candidates who share our team values of transparency, humility, creativity, and action. Among the qualities we seek are:

• Stellar communications and interpersonal skills
• Strong attention to detail and organization skills
• Proactive problem-solving ability
• Strong visual, creative, and storytelling senses
• Experience working in fast-paced environments with the ability to handle simultaneous projects and still meet deadlines
• A passion for delivering and readiness to constantly iterate
• An empathetic leader with a bias for action
• Someone who does not let perfection be the enemy of good

Benefits

• Remote position
• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• 100% employer paid health benefits
• A positive, family-oriented team environment. Our focus is on encouragement, positive reinforcement, and gratitude.
• We offer an excellent salary, merit bonus structure, and benefits package, that will be commensurate with experience.

ClassWallet is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or veteran status.