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Posted April 17, 2024
Madewell

Manager, Influencer Strategy & Relations

Madewell
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $108,800 to $136,000 Annually

Our Story

Simply put, we make great jeans and all the cool stuff you wear with them. And, beyond our devotion to premium denim, we believe in putting people and planet first in everything we do from our commitment to sustainable production to our focus on broadening opportunity and building belonging.

Whether you’re taking the first step in your career or are looking for an exciting new opportunity, we have a wide array of challenging and creative roles for you. We foster a collaborative, community-driven and innovative environment in our stores, home office, and distribution and call centers. Want in?

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

Overview:

We are seeking a creative and results-driven Influencer Marketing specialist to join our Brand Marketing team. In this role, you will be responsible for developing and executing influencer strategies to increase brand awareness, drive engagement, and boost sales. You will own identifying, recruiting, and managing relationships with influencers who align with our brand values and target audience.

The ideal candidate will bring a blend of creativity, strategic vision, and relationship-building skills to the table, driving innovative initiatives that elevate our brand presence and drive business growth.

Key Responsibilities:

  • Develop and implement an ongoing, multi-dimensional influencer strategy to enhance brand awareness and engagement across social media platforms.
  • Maintain brand influencer relationships across all campaigns and tiers.
  • Work closely with brand marketing & creative teams to translate product and brand priorities into a compelling influencer strategy.
  • Create compelling tastemaker seeding packages that align with key product moments including collaborations, campaigns and launches.
  • Lead VIP and celebrity seeding program in partnership with LA based agency and showroom.
  • Manage paid campaigns including negotiating partnerships and contracts, and ensuring all collaborations align with brand guidelines and objectives.
  • Work closely with the brand creative team on briefing and managing deliverables. Generate comprehensive reporting to help steer future partnerships.
  • Manage and oversee execution of influencer affiliate programs, working closely with the performance marketing team to set goals and drive business growth consistently.
  • Create a mid-tier to micro-influencer strategy that drives reach and niche audience engagement.
  • Stay updated on industry trends and best practices in influencer marketing, and propose innovative ideas to drive continuous growth.
  • Manage influencer budgets, ensuring optimal allocation of resources to maximize ROI.
  • Handle influencer outreach, communications, and logistics, including sample shipments, event invitations, and campaign briefings.
  • Manage and steer agency partners to help achieve brand goals.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience (8 years) in influencer marketing, preferably within the retail or fashion industry.
  • Strong understanding of social media platforms, content creation, and influencer marketing trends.
  • Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers.
  • Creative thinker with a strategic mindset and the ability to develop innovative influencer marketing strategies.
  • Analytical skills to track campaign performance and derive actionable insights.
  • Highly organized with strong project management skills, capable of multitasking and meeting tight deadlines.
  • Proficiency in influencer marketing tools and platforms (e.g., influencer databases, social media analytics).
  • Familiarity with legal regulations and guidelines related to influencer marketing (e.g., FTC disclosure requirements).

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

  • Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
  • Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
  • Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
  • Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
  • Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

Salary Range: $108,800.00 - $136,000.00

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.