Influencer Marketing Strategist

Position Summary

The Influencer Marketing Strategist is responsible for managing the day-to-day execution of influencer marketing campaigns. This position recruits, onboards, and activates influencers to successfully create content on behalf of National University. The Influencer Marketing Strategist is also responsible for executing influencer marketing strategy including communication plans, campaign management, content creation, and moderation. This position reports to the Influencer Marketing Manager.

Essential Functions

• Work with the influencer marketing manager to plan and execute creative influencer-based campaigns
• Identify, recruit, negotiate with, and contract influencers
• Handle day-to-day communication with influencers
• Build and maintain outstanding relationships with a broad range of Influencers – from top-tier to nano
• Research and network to identify appropriate strategic alliances/partnerships
• Manage influencer campaigns, contract negotiations, strategy briefing, and content deliverables
• Maintain monthly KPI reports
• Manage content calendars
• Update and maintain the influencer database
• Screen influencer content, provide feedback, and monitor influencer activity
• Manage the influencer onboarding process to create a seamless experience
• Analyze outcomes to fine tune our efforts, share regular reports, and modify content based on outcomes
• Communicate with followers, respond to queries in a timely manner, and monitor social activity
• Leverage social to successfully drive organizational objectives and increase brand awareness and user engagement
  
  
  

Supervisory Responsibilities: N/A

Requirements:

Education & Experience:

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ year marketing experience required
  
  
  

Competencies/Technical/Functional Skills:

• Experienced with identifying, recruiting, and onboarding talent
• Experienced in building a network of influencers and maintaining successful relationships with influencers and their managers
• Experienced in understanding the nuances of multiple influencer platforms and the strategies to make the most of each one
• Adept at strategic planning and execution with higher level marketing goals in mind
• Preferably fluent in Spanish and English
• Comfortable with the repetitive nature of influencer marketing tasks
• Knowledge of social media channels: Facebook, Twitter, TikTok, YouTube, Instagram, Pinterest, LinkedIn
• Knowledge of correct artwork dimensions for each social channel, ideal file types and best practices
• Knowledge of GRIN, CreatorIQ, or similar influencer marketing tools
• Knowledge of mass media law, FTC and copyright law
• Knowledge of all laws and regulations as it applies to social media and influencer marketing
• Knowledge of latest social media and influencer marketing trends and developments
• Knowledge of all social media channels as well as ideal artwork dimensions
  
  
  

Location: Remote

Travel: Not required

Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

Compensation Range:

Annual Salary: $66,560.00 - $75,427.00

National University is committed to maintaining a high-quality, diverse workforce representative of the populations we serve. National University employs more than 5,000 faculty and staff and serves over 41,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community and a commitment to diversity. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our diverse student population, including adult learners and working professionals.

National University offers an opportunity to work in an innovative environment that supports diversity.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a diverse mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University. We are focused on equality and believe deeply in diversity of race, color, ancestry, age, family care status, veteran status, marital status, creed, religion, sex, gender, sexual orientation, religion, ethnicity, national origin, and other legally protected group status.