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Posted April 22, 2024
Laceless Design

Senior Director PR, Social and Influencer Marketing - FILA USA

Laceless Design
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $141,000 to $200,000 Annually

Embark on a journey with FILA, a brand that has woven itself into the fabric of iconic moments for over a century. From its humble origins in Biella, Italy in 1911, to pioneering the introduction of color on the tennis court in 1973, FILA has a long history of accompanying individuals who challenge limits with a seamless blend of power and grace. In this role as Senior Director PR, Social and Influencer Marketing, you will have the chance to help shape the next chapter of our story – one that remains true to the boldness of our designs and the authenticity of those who wear them.

As Sr Director PR, Social and Influencer Marketing, you will lead all marketing strategies, plans and campaign & content delivery (from brief to creation to execution) across relevant channels. You will work closely with the Sr Director Brand Marketing to ensure all touchpoint and channel needs are considered and addressed within FILA USA’s brand and product campaigns, while also creating and driving an “always on” content plan across earned, owned, paid and influencer channels.

Key Responsibilities:

  • Define the short & long-term marketing strategy and seasonal plans across PR, Social and Influencer Marketing.
  • Develop and lead a compelling and comprehensive communications strategy across brand and business PR, crisis and issues and internal communications that starts with a clear understanding FILA’s brand voice and key priorities.
  • Lead the development of robust, thoughtful and engaging PR plans to land brand and product moments with impact through an always-on press office, long lead editorial and engaging media events and brand activations.
  • Drive FILA’s social media strategy, ensuring clearly defined platform positioning, content strategies and community management / engagement - anchored in insight & knowledge of the ever-shifting trends in social media.
  • Manage relationships with key platforms and social media partners, ensuring we are driving best-in-industry creative executions and landing with impact across FILA’s organic and paid social media channels & activities.
  • Lead all internal communications on brand topics, working closely with the Brand President and SVP Marketing to ensure long-term and real-time understanding of key communications topics and priorities for our internal teams.
  • Lead PR and Social agencies in the development of all creative plans, campaigns and content.
  • Lead FILA’s influencer marketing strategy, defining when / where / how we engage with influencers as a strategic element of the overall marketing plan.
  • Build, lead and mentor a team of marketing team members – fostering a culture of inclusivity, learning, growth, innovation and creativity.
  • Collaborate with global counterparts to ensure one aligned brand approach across markets and the sharing of creative concepts, campaigns and content when appropriate.
  • Work with consumer / market insights teams to ensure an always-on understanding of consumer behavior, marketing trends and general state of play across key competitors and the overall retail industry.
  • Deepen the marketing core-competency across the brand – be an internal thought leader and influencer to expand the overall understanding of marketing principles, activities & investments.
  • Build, protect and enhance brand identity, ensuing consistency, craft & creative excellence across digital, retail and wholesale channels.
  • Manage the channel marketing working budget, ensuring campaigns, content and media plans are delivered on time, in full and on budget.

Qualifications:

  • 10+ years of experience in PR, Social Media, Influencer Marketing, Brand Management and / or Brand Marketing, leading full lifecycle campaign briefing, creation and execution across paid, earned & owned channels.
  • Deep expertise in PR and Social Media across strategies, content and tactics.
  • Bachelor’s degree in marketing, brand management, communications or related field.
  • Proven ability to lead cross-functional teams, foster high-impact collaboration and influence all levels of the brand.
  • Expertise across all marketing channels - ATL, Digital, Social, PR, Influencers, Retail and Wholesale.
  • Experience translating brand concepts into marketing campaigns, activations and experiences that drive relevancy and resonance with consumers, media and the industry.
  • Deep understanding of sport & sport culture preferred.
  • Exceptional communication and collaboration skills.
  • Strong organizational and project management experience.
  • Willingness to engage in in-person collaboration at our Midtown Manhattan office for at least four days per week.

What We Offer:

  • Expected annual salary range between $141,000 - $200,000. Actual compensation will depend on individual skills, experience, and qualifications.
  • A comprehensive benefits plan that includes health, dental, vision, and life and disability coverages.
  • Additional voluntary benefits such as a 401(k), a Flexible Spending Account (FSA), and a Pre-Tax Transit Program for commuting to our NYC offices.