Senior Product Marketing Manager, Customer Journey
Job Description
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
In this position...
Ford is looking for a Product Marketing Leader to drive forward a new startup within the Digital Product space, focused on the end-to-end customer journey. The team is looking for a passionate and strategic Senior Product Marketing Manager who loves to drive customer targeting and opt-ins of new and existing products and services. This will also include identifying and driving tech and messaging changes to current products to enable targeting.
The Customer Journey team owns products and CXs that help customers become aware of, adopt, and engage with digital products and services that help save them time (i.e., BlueCruise autonomous driving). The Product Marketing Manager will identify means to improve customer adoption rates of these features, construct omni-channel messaging and content strategies, as well as contribute to the requirements of the overall ideal experience and roadmap to deliver it. Candidate will also coordinate across partner teams to deliver these features/campaigns, experiment, and test hypotheses, as well as own the performance metrics for these initiatives.
Responsibilities
What you'll do...
- Collaborate on Multi-year Customer Journey product strategy for Ford Motor Company
- Identify marketing initiatives, product enhancements, and omni-channel messaging requirements which drive awareness, adoption, and retention of digital products and services
- Own the strategy for your area, defining your vision, goals, and investments
- Develop new marketing pitches and requirements, and translating into high quality roadmaps
- Coordinating across a large diverse team of marketers, product managers, engineers, and designers to influence product requirements and innovate new marketing strategies to fulfill your vision
- Managing a diverse marketing roadmap and making tradeoff decisions between investments across multiple years
- Analyzing data and performing sophisticated analytical exercises
- Drive standardization, simplification, and automation of internal processes and product development mechanisms to increase throughput
- Managing weekly, and monthly product/business reporting
- And more
Qualifications
You'll have...
- Bachelor's degree
- 5+ years of product marketing experience
- Experience building, executing and scaling cross-functional omni-channel marketing programs
- Experience communicating results to stakeholders
- Experience with customer segmentation, profiling, and targeting
Even better, you may have...
- MBA or equivalent
- Experience using SQL or other analytical tools for conducting data analysis
- Strong organizational and time management skills with the ability to manage multiple, competing priorities simultaneously, multi-task, and meet deadlines.
- Excellent cross-group collaboration skills, ability to impact outcomes in a fast-paced, matrixed environment.
- Exceptional verbal and written communication skills, capable of presenting to senior leadership
- Excellent business judgment and demonstrated ability to think and act both strategically and tactically
- Self-starter who is customer obsessed, detail-oriented, and an enthusiastic team player
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
- Immediate medical, dental, and prescription drug coverage
- Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
- Vehicle discount program for employees and family members, and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL6NonH... position is a leadership level 6.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
