Influencer Marketing Intern
Oak Essentials is an elevated apothecary brand that values the ritual of everyday living. We believe in creating products that are equally indulgent and effective—staples that bring a touch of luxury to every routine. As we continue to grow our team, our aim is to create a workplace that's built on diversity and inclusion, and where the varied voices and viewpoints of our community pave the way.
We are seeking a dynamic and creative Influencer Marketing Intern to join our growing team. This position is hybrid, 1-2 days a week in-person. The ideal candidate is passionate about social media and performance marketing, has a keen understanding of influencer marketing trends, and is excited to learn from and contribute to the development and execution of influencer gifting and paid partner campaigns.
Role and Responsibilities:
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Warehouse Operations:
- Support the marketing team 1-2 times a week at the Downtown LA warehouse to pack boxes and ship gifts for Influencers.
- Support the warehouse team by counting, receiving, auditing and maintaining inventory at the Downtown LA warehouse.
- Manage creating and printing all gifting shipping labels through Oak Essentials shipping software.
- Pick up supplies around Los Angeles when needed.
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Research and Identify Influencers:
- Conduct research to identify potential influencer partners aligned with the Oak Essentials brand.
- Create outreach lists of influencers for monthly campaigns and giftings.
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Campaign Development:
- Support the Influencer Marketing Manager with conceptualizing unique influencer marketing campaigns for upcoming launches and holidays.
- Assist in writing creative briefs and guidelines for partnerships.
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Email Communications:
- Support the Influencer Marketing Manager with influencer communication including gifting outreach, follow ups, event invitations and RSVP management.
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Event Production:
- Support the marketing team with event planning and production. This includes but is not limited to creative ideation, coordination with vendors, budget management, on-site support and more.
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Spreadsheet Management:
- Create and update reporting documents that track giftings, partnerships and overall metrics.
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Social Monitoring and Analysis:
- Monitor social channels including Instagram, TikTok and YouTube daily to capture content shared by influencers.
- Track and analyze key performance metrics to assess the effectiveness of campaigns and giftings.
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Market Research:
- Stay informed about PR industry trends to suggest new exciting ways for the Oak Essentials team to work with influencers.
Qualifications and Requirements:
- Currently enrolled in a relevant degree program (Marketing, Communications, Business, etc.)
- Valid Drivers License and mode of transportation to drive in Los Angeles at least once a week
- Proficient in Microsoft SharePoint, Google Sheets and Excel
- Excellent communication and interpersonal skills
- Quick learner with the ability to work in a fast paced environment
- Creative thinker with the ability to generate innovative ideas
- Interest and familiarity with social media platforms and trends
- Basic understanding of marketing principles
- Highly organized with strong attention to detail
This job description is not all inclusive. In addition, Oak Essentials, LLC reserves the right to amend this job description at any time. Oak Essentials, LLC, is committed to a diverse and inclusive work environment. The rate of pay for this position is $18 per hour.
