Senior Manager, Social Creative

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

The Senior Manager, Social Creative plays a pivotal role in shaping the visual narrative of David Yurman across social media and paid media channels. This position requires a blend of creative expertise, strategic thinking, and a deep understanding of luxury branding to engage affluent audiences effectively. To enhance our storytelling and create stronger connections with our audience, we seek a candidate who excels in developing narrative-driven campaigns that resonate with our target audience. The ideal candidate will demonstrate adaptability and a commitment to continuous learning to stay ahead in a fast-paced environment.

Responsibilities:

• Lead creative initiatives for social media and paid media campaigns, ensuring alignment with brand standards and objectives. Emphasis on storytelling is crucial for creating connections with the audience.
• Collaborate closely with the creative team to conceptualize and execute visually compelling content tailored for various social media platforms. This includes collaboration with the marketing and social strategy teams to ensure content optimization for each platform, reflecting best practices and algorithms, emphasizing cross-functional teamwork.
• Art direct digital photo shoots tailored for social media and paid media campaigns, ensuring cohesive storytelling and brand representation.
• Maintain visual consistency and adherence to project requirements, objectives, and timelines across all social media and paid media initiatives.
• Partner with project managers to meet goals and deadlines, facilitating timely project delivery and optimization of creative assets.
• Contribute to the development and maintenance of a unified creative aesthetic across social media and paid media channels.
• Design and produce captivating visuals, including graphics, animations, videos, and other multimedia content optimized for social media and paid media distribution.
• Stay informed about emerging trends and best practices in social media and paid media advertising, integrating innovative approaches into campaigns. Adaptability and continuous learning are desired traits to navigate the fast-paced digital landscape.
• Foster strong collaborative relationships with internal stakeholders and external partners.

Qualifications:

• Bachelor’s Degree or relevant experience in related field.
• Minimum 5 years of experience in art direction and design, with a focus on social media and paid media within the luxury retail or fashion industries.
• Proficiency in Adobe Creative Suite, particularly XD, Photoshop, Illustrator.
• Knowledge of video editing software such as Adobe Premiere Pro or Final Cut Pro.
• Understanding of luxury brand positioning and the ability to translate brand values into visually compelling narratives.
• Experience collaborating with influencers, celebrities, or brand ambassadors to create authentic and aspirational content.
• Familiarity with user-generated content (UGC) strategies and emerging technologies in digital marketing and luxury retail.

Location: New York, NY

Working Mode: Hybrid

Estimate Salary Range: $110,000 - $120,000

Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).