Digital Marketing Campaign Senior Specialist

Job Summary:

The Digital Marketing Campaign Senior Specialist is responsible for planning, supporting, and executing digital marketing campaigns for BDO USA. Job functions include campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting.

In this role, the Digital Marketing Campaign Senior Specialist works closely with cross-functional teams to develop and execute the digital elements of marketing strategies and campaigns.

Job Duties:

• Supports the strategy, development, implementation and ongoing management of digital campaigns and programs
• Serves as an internal resource to marketing professionals, industry groups, and business lines regarding integration of paid digital media and digital marketing campaigns
• Coordinates meetings and collaborates with national marketing leaders and external agencies to develop and implement marketing strategies and digital advertising plans that align with the buyer journey
• Monitors and analyzes campaign performance to make recommendations for improvement
• Develops and executes paid digital media strategy across platforms including search, social, and display
• Works with external agencies (advertising, PR) in executing and monitoring an integrated media strategy across all advertising campaigns
• Works with business line and industry marketing leaders to create and leverage full-funnel content and build audience strategies
• Builds campaign reports for internal stakeholders using data and metrics from platforms such as Google Analytics, Marketo, and CRM
• Champions the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning and visual identity
• Other duties as required

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor’s degree, required; major in Marketing, Communications, English, Journalism, or Business Administration, preferred

Experience:

• Four (4) or more years of digital marketing experience, required
• Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred

License/Certifications:

• N/A

Software:

• Proficient in the use of Microsoft Office Suite, required
• Knowledge of Microsoft Dynamics CRM, marketing automation software (i.e., Marketo), preferred
• Experience with ad platforms (Google Ads, Bing, LinkedIn, DV360), preferred
• Experience with Google tools (Google Analytics, Tag Manager, Data Studio), preferred

Language:

• N/A

Other Knowledge, Skills, & Abilities:

• Proven success in the strategy, development, implementation and ongoing management of online marketing campaigns and programs
• Excellent project management skills and organizational skills
• Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
• Excellent verbal and written communication and presentation skills with ability to write for online media
• Knowledge with all phases of campaign management including planning, execution, and reporting
• Knowledge producing digital campaign reports (PowerPoint, Excel)
• Knowledgeable of Google tools (Google Analytics, Tag Manager, Data Studio) and management of paid channels (Google search and display, programmatic, Facebook, Twitter, LinkedIn)
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Knowledge of SEO and how organic and paid strategies can work in harmony
• Ability to understand and communicate BDO business, marketplace and value proposition
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography. National Range: $71,000 - $77,000NYC/Long Island/Westchester Range: $71,000 - $77,000

ABOUT US

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities

*Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets