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Posted May 08, 2024
BISSELL Homecare, Inc.

Sr. Influencer Marketing Specialist

BISSELL Homecare, Inc.
Chicago, IL, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

BISSELL, a leading global organization in cleaning solutions since 1876, is seeking a strategic and innovative Senior Influencer Marketing Specialist to spearhead influencer and affiliate marketing initiatives.

We're in search of an organized and proactive individual with a passion for driving growth through impactful influencer programing, including building strategies and executing tactics to grow and optimize our affiliate partnerships. Reporting into the Social Media + Content Manager, this role will oversee BISSELL’s Influencer and affiliate efforts. The ideal candidate will be a pet enthusiast and #cleantok leader, adept at building influencer strategies and managing agency partnerships.

Responsibilities

  • Develop and execute world-class influencer programs, focusing on new advertisers and revenue growth.
  • Lead the day-to-day of BISSELL’s influencer program strategy, managing partnerships across all tiers of influencers and affiliates to amplify brand presence and enhance marketing efficiency.
  • Manage the affiliate partner commerce and commissions goals. This individual has experience creating win - win affiliate relationships to drive significant growth in BISSELL’s affiliate revenue.
  • Provide creative input to evolve influencer initiatives, maximizing effectiveness for core products through earned and paid efforts.
  • Proficient in influencer marketing reporting and KPIs, adapting to new reporting and management tools as necessary.
  • Stay abreast of competitive influencer and affiliate landscape, norms, and best practices.
  • Demonstrate entrepreneurial spirit and organizational skills, effectively prioritizing and managing multiple initiatives in a fast-paced environment.
  • Generate qualitative reports on influencer and affiliate industry trends and opportunities, informing strategic decision-making.
  • Research, vet, brief, and contract partnerships for campaigns aligned with brand objectives.
  • Build and own reporting/dashboards to communicate forecasts of affiliate performance to the broader leadership team.
  • Utilize analytics platforms to glean insights and trends for best-in-class programming.
  • Collaborate with Digital Marketing team to drive the TikTok Shop program.
  • Identify and leverage trending influencers and tastemakers for creative and impactful brand connections.
  • Embody a dynamic and energetic culture, demonstrating a future-forward approach and a penchant for innovation.
  • Foster clear and articulate communication when presenting to leadership teams.

Qualifications

Required Core Competencies:

  • Self-Management
  • Continuous Improvement
  • Learning Versatility
  • Be accountable, Collaborate & Communicate
  • Delivers Results
  • Creativity
  • Judgement & Decision Making

Required Experience / Education

  • Degree minimum: Bachelor’s Degree
  • Specific concentration: Business, advertising, marketing, communications, etc
  • Experience level: 4-6 years
  • Has managed Influencer agency supporting high volume of influencer partnerships at a given moment.
  • Experience using influencer & Affiliate tools like Aspire, Tagger, Pepperam, Amazon Affiliate Program, LTK, etc.
  • Working knowledge of Microsoft Office, PowerPoint, database management, as well as project management and skills is required

Skills Required

  • Ability to think conceptually and creatively about problems and solutions.
  • Conceptual and creative problem-solving ability.
  • Clear communication of complex findings to diverse audiences.
  • Meticulous attention to detail in influencer content revies and data
  • Strong interpersonal, analytical, and presentation skills.
  • Flexibility, self-motivation, and team collaboration.
  • Excellent project management and organizational abilities.
  • Business acumen and analytical skills to drive actionable insights.
  • Utilization of data analytics for organizational change.
  • Multitasking and project management proficiency.