Associate Marketing Manager

As the Associate Marketing Manager, you are responsible for helping drive the brand’s Marketing & GTM (go to market) strategy through innovative and data driven marketing plans.

For this role, we are looking for someone who is a creative and a quantitative thinker. You should be familiar with various brand and product marketing functions including Brand strategy, GTM planning, PR, partnerships, content creation and distribution, collaborations, influencer marketing, social media, and social impact messaging.

You will be responsible for the following services, which are subject to change at the discretion of the Company:

Go To Market (GTM) Strategy

• Develop and execute enticing seasonal omni-channel marketing plans that align with merchandising and design concepts and buy plans.
• Create and manage a dynamic yearly promotional calendar.
• Create seasonal launch briefs to communicate all marketing plans to the company and key stakeholders.
• Project manages all campaign launches and ensure deadlines are met for launch date.
• Work with PLM, Director of Digital and Brand President to Lead marketing efforts for all branded partnerships and collaborations.
• Collaborate cross functionally with members of product, design, merchandising, creative, inventory management, and digital marketing teams

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Brand Marketing

• Create & Design brand marketing storytelling across IcyBreeze products and new developments for distribution across ecomm, retail and wholesale channels.
• Project manage video and photo shoots, both on site and postproduction, to ensure content is compelling, on brand, and accurate to the product features and benefits.
• Work directly with the product team to create seasonal product marketing briefs for all new developments and expanded collections.
• Oversee, edit and contribute directly as needed to copywriting for website, blog, social and other content distribution outlets.

PR and Ambassadors

• Lead strategy and manage channel leaders for PR and Ambassador/Influencer functions.
• Increase brand awareness and strengthen the company’s reputation across our brand and products.
• Create and manage a yearly PR and Ambassador/Influencer marketing program.
• Ensure responsible accounting and spending that respects a fixed budget.

Qualifications

• 3-5+ years of marketing experience
• 1+ years of management experience
• Tools: Looker, Monday (project management tools), Google Suite, Adobe Creative Suite, Excel/Google sheets
• A strong team player, capable of working with others to get the job done and willing to step outside core role to help the broader team.
• Talent Management: Ability to manage multiple marketing channels, team members, and outsourced agencies to hit key objectives.

What We Offer You

• Unlimited PTO for most corporate roles, accrued for others.
• Fully covered medical, dental, and vision benefits for employees, 80%-covered for dependents
• 401(k) with 3% match
• Flexible spending account
• Generous employee discount
• Priceless opportunity to work with the coolest team ever!