Marketing + Public Relations Coordinator, Sandro - New York NY

SMCP - Sandro, Maje, Claudie Pierlot

Job Title

Marketing & Public Relations Coordinator, Sandro

Location:

SMCP NORTH AMERICA HEADQUARTERS

44 WALL STREET, NEW YORK, NY

Compensation Range

$26.00 - $28.00 per hour

(Base hourly range annualizes at: $54,080-$58,240)

Who We Are

SMCP is a prominent global leader in the luxury fashion market, celebrated for its Parisian Chic ready-to-wear and accessories collections. Operating across diverse international hubs, from Shanghai to New York City, our commitment to sustainable growth defines our brand values. With a portfolio comprising four distinguished global brands—Sandro, Maje, Claudie Pierlot, and Fursac—our influence spans 46 countries and 1683 points of sale worldwide. Initially envisioning dressing Parisians, our brands have evolved to make this dream accessible to everyone. In North America alone, we boast 198 locations, ranging from free-standing lifestyle boutiques to leased concession shop-in-shops and off-price outlets. Complementing our physical presence, our eCommerce websites in the US and Canada extend our reach as we continue to shape the future of Contemporary Luxury Fashion across the globe.

Visit our Global Company website at https://www.smcp.com/en/ to learn more.

What Sets Us Apart as an Employer in the Global Luxury Fashion Space?

At SMCP, our distinctiveness as an employer in the global luxury fashion sector lies in our unwavering commitment to Corporate Social Responsibility (CSR). Anchored by three pillars—Product, People, and Planet—our CSR strategy is a testament to our dedication to sustainability and Diversity, Equity, Inclusion, and Belonging (DEIB). Our clearly defined core values, instilled from the top down, form the bedrock of our organizational culture. Here at SMCP, we prioritize the well-being and satisfaction of our 6500 world-wide passionate entrepreneur team members. Our strong financial results are bolstering our appeal as an employer, marking 2021 as our “comeback” year. Add to this mix our uniquely coveted Parisian chic merchandise collections, and you have an employer that not only sets trends in the fashion world but also cultivates a work environment that fosters innovation, diversity, and success. Here at SMCP, passion meets purpose, and together, we redefine the future of luxury fashion.

Position Overview

• This position is responsible for direct support of the Sr. Brand Director, Marketing Associate, and PR Associate in coordination, communication and production of SANDRO North America marketing, events, and public relations initiatives.
  
  

What You'll Be Doing

Job responsibilities include but are not limited to the following:

MARKETING

• Collaborate across departments to create, distribute, and support the execution of full-price and promotional messaging for retail, e-commerce, digital marketing, social media, and PR initiatives.
• Vendor invoice submission and tracking
• Compile 360° marketing recaps for seasonal marketing activations
• Partner with the Marketing Associate to define and implement client-facing and VIP/Influencer event strategies across relevant markets.
• Receive, facilitate, and evaluate all field local marketing requests.
• Set up marketing actions to automate discounts and promotions in-store.
• Assist Marketing Associate in developing and executing digital strategy with department store partners (HBC, Bloomingdales, Saks, Nordstrom)
• Collaborate with the digital team to ensure brand consistency across digital communications, including e-commerce, social media, and email marketing.
• Assist in briefing the freelance design team for any in-store or digital assets needed throughout each season.
  
  

PUBLIC RELATIONS

• Support PR Associate with implementing the earned media strategy, including VIP/KOL and Media, linking it with broader marketing and business strategy and in line with global teams based in Paris.
• Manage day-to-day press requests for North American editorial outlets and celebrity dressing opportunities.
• Lead seasonal sample orders from HQ to support VIP & KOL dressing/gifting.
• General sample management and organization of the PR closet with Fashion GPS.
• Assist and coordinate strategic influencer gifting, seeding, paid campaigns, events, and activations.
• Maintain all master contact lists.
• Track all monthly placements, including long-lead and short-lead credits, celebrity and social placements.
• Lead monthly reporting requirements related to PR (weekly recaps, quarterly reports, event-specific recaps, etc.)
  
  

Who You Are

• 1-2 years of experience in Fashion retail.
• 1-2 years’ experience in 360° Marketing Coordination and PR Coordination (in-house and/or agency)
• Contacts and relations with relevant press, talents, and leaders in fashion.
• Proven success designing and executing marketing & communications strategies and campaigns.
• Must be able to think analytically and strategically.
• Detail-oriented and organized.
• Up to date on industry trends and able to stay ahead of the curve.
• Capable of working well as part of a team and independently.
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines.
• Strong computer skills, including Microsoft Office Suite – Outlook, Word, PowerPoint, Excel
• Adobe Photoshop and/or Canva experience is a plus.
• Must be able to be on your feet for a few hours and carry up to 25lbs.
• Must be able to commute to the New York City office at least 3x a week.
• Ability to read, write, or speak French is a plus.
  
  

What We Will Provide You In Return

• Competitive compensation and benefits package.
• Employer-matched 401k program – immediate 100% vesting
• Generous Paid Time Off and company holidays.
• Summer Fridays
• Paid Parental Leave
• MAVEN -Tailored family planning tool
• Hybrid work schedule with 3 days in the office and 2 days remote.
• 4 completely remote work weeks
• Generous merchandise discount.
• Ongoing training and professional development.
• Career growth opportunities / internal mobility
• Culture of Engagement starting at the top
• Collaborative, teamwork-oriented work environment
  
  

Nyc Compensation Range

$26—$28 USD