Social Media Community Coordinator

Who We Are

At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?

Your Job

Community management is all about listening with empathy and understanding, gathering context, identifying opportunities/problems, and coming up with responses and solutions that will build brand love and customer affinity.

As the Brooks Social Media Community Coordinator, your role is to monitor and start conversations and build relationships with members of the Brooks community through social engagement. You will partner with our Manager, Social Media, Social Media Engagement Lead, and Influencer team to identify trends and build on insights from the community. You will play a key role in responding to our social media community and support a positive social media presence for our brand. In short, you are an extension of the Brooks brand, and often, our first line of defense. You love social media, understand the basics of social media execution, are full of creative courage plus intuition, and demonstrate strong initiative. You should be in tune to the running lifestyle and know what resonates with runners.

Excellent communication skills, a passion for the Brooks mission “to inspire people to run their path to a better self” and a love for social media engagement is key to your success in this position!

Responsibilities

• Identify and connect with fans, super users, influencers, and advocates to increase reach and engagement
• Manage communities on branded social properties (TikTok, Instagram, Facebook, Twitter, YouTube, Strava, Threads, etc.)
• Maintain a consistent tone and voice that is aligned with the brand, channel expectations and target audience
• Filter, tag and respond to mentions of advocacy and education on social media in real-time
• Discover trending topics, community needs and audience interest and flag internal teams when-needed
• Find and monitor themes and conversations across social media and respond to comments across multiple platforms
• Generate insight into community performance and provide recommendations for improvement
• Maintain a seeding program that is organized, efficient and has ROI
• Assist with generating insights, pulling data, and providing recommendations to optimize community management through reporting, both monthly, campaign and ad hoc
• Assist manager and broader team with content projects like capturing a trend or establishing the brand on Strava
• Assist team with the execution of our social media strategy to grow engagement, increase exposure and mitigate risk
• Keep up to date on social media platforms, tools and technologies and share relevant new trends with the broader team
  
  

Qualifications

• Bachelor’s degree in marketing, communications or related field or equivalent experience
• 1+ years of professional community and/or social media experience preferred
• 1+ years of experience writing social media copy preferred
• Experience using social listening tools to gauge conversation (Netbase, Sprinklr, Emplifi, etc.) and scheduling/posting tools (Sprinklr, Emplifi), preferred
• Strong command of MS Office applications
• Knowledge and confidence to develop and communicate a point of view
• Creative thinker who is always looking for new ways to interact with our audience
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Strong understanding of the runner and needs of the runner
• Embraces and lives the Brooks value!
  
  

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $24.46 - $34.25 per hour. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off - Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus - addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location - You will spend 3 days per week in our Seattle offices, depending on your role, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.