Director of Influencer Marketing

Job Description

Ready to make the world a healthier and happier place? We are on a quest to find a rockstar Influencer expert.

If you have a passion for beauty, health & wellness (and science!) and are motivated, forward-thinking, and always on the pulse of social media culture – let’s chat!

HUM NUTRITION Director of Influencer Marketing

• The Director of Influencer Marketing will spearhead and shape our data ROI driven strategy for both earned and paid influencer collaborations, as well as brand ambassador initiatives.
• We're seeking a candidate deeply immersed in the influencer landscape, with established connections to health & wellness, beauty and lifestyle content creators, and adept at orchestrating and evaluating comprehensive campaign outcome
• Your role will be to devise and implement influencer strategies and day-to-day operations, harnessing paid approaches to foster substantive awareness, engagement, and conversion.
  
  

PARTNERSHIP STRATEGY AND MANAGEMENT

• Lead strategy and execution of all paid partnerships, evaluating performance for ongoing collaboration opportunities on a whitelisting basis.
• Responsible for metrics driven approach to influencer activations ensuring they are rooted in whitelisting opportunity and performance
• Develop and oversee an annual influencer roadmap, aligning with key brand milestones and product launches.
• Collaborate with internal teams to pinpoint product focal points for each campaign, ensuring alignment with our KPIs and brief development.
• Lead contract negotiation with talent and their representatives/agencies, guaranteeing contractual adherence.
• Cultivate and nurture relationships with relevant influencers, advocating for our brand and principles to foster genuine support.
• Manage the influencer marketing budget, striving to maximize long-term returns on investment.
• Stay abreast of industry trends and emerging opportunities within the realm of influencer marketing.
• Closely Collaborate with the paid media team for whitelisted content approval and timely implementation
• Guide and manage HUM’s Influencer Manager on curating talent and collaborate on bringing roadmap to life
• Mentor and provide ownership and leadership to Influencer manager who will support and play a pivotal role on the activation and strategy
• This position's core duty entails crafting and overseeing all influencer activities aimed at bolstering social reach, fostering engagement, and driving sales referrals through a blend of organic, paid, and affiliate-driven initiatives.
• Take the helm in devising and executing a compelling, results-oriented influencer program that effectively communicates and amplifies our brand's essence.
• Manage and curate all influencer content, ensuring compliance with usage rights and contracts, readily accessible to internal stakeholders.
• Recommend and oversee influencer program assets, encompassing seeding packages, event integrations, and in-house initiatives.
• Analyze, gauge, and report on influencer endeavors, identifying and capitalizing on opportunities for heightened success.
  
  

Education & Experience Requirements

• 7+ years of influencer paid and whitelisting experience and 5+ management experience
• Experience in beauty, wellness, and/or direct-to-consumer brand or agency experience within those industries
• Proven success or track record of developing full funnel influencer campaigns that have contributed to business performance (ROAS, CAC, LTV, etc) and brand goals
• Strong written and verbal communication skills
• Strong organization and time management skills; ability to manage multiple priorities
• Ability to deeply understand strategic ideas, imagine how to bring them to life and execute, and provide learnings + feedback to refine strategy
• Highly effective communicator and collaborator
• Highly creative and consistently find new ways to market products and engage partners
• Analytical and data-driven –– you use data to make decisions and when you don’t have data, you search for anecdotal and qualitative information to gain insights
• Ability to take/give feedback and bring the best out of your team members
• Roll up your sleeves to get the job done work ethic and attitude
• Experience working in smaller, high-growth companies
• Committed to education and deepening self-learning
  
  

Knowledge & Skill Requirements

• A deep understanding and interest in our industry and is up to date on pop culture
• Extensive experience with e-comm and digital/social marketing. Must have a strong understanding of how digital experiences should look, feel, and work
• Hands on experience managing large influencer communities and investments
• Excellent communication skills. Strength building, and leading a team
• Team player, self-starter and strong sense of accountability and ownership
• Must be able to multitask, work in a fast-paced environment and maintain attention to detail
• Managerial skills and cross functional thought leadership a must
  
  

Company Description

HUM’s mission is to help you find your confidence and feel good in your skin and body. We make this promise to you by making your health and wellness our number one priority. For us, it’s about always bringing you unique, ultra-targeted products formulated with verified clean ingredients and clinically tested actives to help you reach your wellness goals. We commit to providing you support from a personal Registered Dietitian. At HUM the wellness of our planet matters, so all of our packaging is sustainable and made from upcycled materials such as prevented ocean plastic. Every wellness journey is unique and we are committed to yours–whatever that looks like. We’re clean, clinical and made for you.

HUM’s line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Founded in 2012, HUM has been nominated by Forbes Magazine as one of its most innovative Consumer Brands. Its route to market encompasses renowned retailers including Target and Amazon alongside its Direct to Consumer channel www.HumNutrition.com.

O... VALUES

Diversity

Respect

Collaboration

Curiosity

Positivity

Impact

IMPORTANT

Please read the job description carefully and apply only to openings that match your skill set. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.

HUM’s mission is to help you find your confidence and feel good in your skin and body. We make this promise to you by making your health and wellness our number one priority. For us, it’s about always bringing you unique, ultra-targeted products formulated with verified clean ingredients and clinically tested actives to help you reach your wellness goals. We commit to providing you support from a personal Registered Dietitian. At HUM the wellness of our planet matters, so all of our packaging is sustainable and made from upcycled materials such as prevented ocean plastic. Every wellness journey is unique and we are committed to yours–whatever that looks like. We’re clean, clinical and made for you. HUM’s line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Founded in 2012, HUM has been nominated by Forbes Magazine as one of its most innovative Consumer Brands. Its route to market encompasses renowned retailers including Target and Amazon alongside its Direct to Consumer channel www.HumNutrition.com. OUR VALUES Diversity Respect Collaboration Curiosity Positivity Impact IMPORTANT Please read the job description carefully and apply only to openings that match your skill set. Cover letters go a long way and please make sure you have researched our company, products, website and taken the HUM quiz that you can access on our homepage.