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Posted May 10, 2024
Lola Red

PR Director

Lola Red
Minneapolis, MN, USA ⚠ [Archived] No Longer Accepting Applicants
Compensation: $105,000 to $110,000 Annually

Job Title: PR Director

Reports To: VP of Public Relations

Be the Talk of Town

Welcome to the epicenter of creativity and innovation, where we don't just tell stories, we use a bold approach to PR that helps make our clients wildly successful. As our PR Director, you're not just a leader; you're a visionary, shaping narratives that captivate, inspire, and leave the world talking. Are you ready to shape the future with us?

Our clients span the globe from our backyard in Minneapolis to international destinations like Japan. They partner with us to reach their target audiences through B2C and B2B public relations expertise that encompasses media relations, influencer marketing, and social media strategy. They’re ready to launch above the stratosphere and you’re ready to find the strategies, solutions, and team to make their brand the next household name. Enough of the best kept secret, their brand is on the marquee sign.

Purpose:
As our PR Director, your mission is clear: to be the architect of buzz, the mastermind behind the scenes, and the driving force that propels our clients to the forefront of the conversation. You’ll also be a partner in shaping our team through leadership and mentorship that inspires growth and continuous learning.

Responsibilities:

  • 40% Creative PR Strategy
  • 30% Growth, Development, and Oversight of Public Relations Team
  • 30% New Business Excellence

Creative PR for the Digital Age:

  • Be the driving force behind our digital revolution, crafting campaigns that defy expectations and redefine what it means to make an impact in the digital age.
  • Lead a team of PR experts, harnessing their collective talent to create campaigns that set the industry ablaze.

Be the Talk of the Town:

  • Forge unbreakable bonds with journalists and influencers, ensuring that our clients are always top of mind and top of the newsfeed.
  • Lead by example, showcasing your ability to think on your feet and adapt to the ever-changing media landscape.

Smarter, Harder, Louder:

  • Lead the charge in growing Lola Red's PR division, identifying new opportunities and revenue streams that set the industry ablaze.
  • Guide your team to greatness with your infectious passion and unwavering support.
  • Master the art of problem-solving, removing obstacles with ease and grace to keep the wheels of progress turning.

Expectations for PR Director Role:

  • Identify new upsell opportunities and meet quarterly goals.
  • Lead team members' growth to consistently meet expectations and results.
  • Support Lola Red EOS scorecard metrics.
  • Consistently share new client ideas that align with client business goals.
  • Bring new solutions to the table for clients and business.
  • Contribute to new biz pitching and deck creation.
  • Oversee internal industry experts and manage what they are learning quarterly.
  • Lead executional strategy for the social media team.
  • Return to Lola Red offices 1x per quarter during key timeframes, including but not limited to praise breaks, in-person client meetings, and direct reports' annual review.
  • Maintain a schedule that accommodates client and team member communication.

Long-term Growth Opportunities:

  • Leadership Team.
  • Continued advancement opportunities: Director, VP, SVP, C-level.
  • Bonus incentives.

Join the Conversation:

If you're ready to dive in, let’s connect! We’re ready to shape the narrative, rewrite the rulebook, and craft stories that captivate the world. Are you ready to make history?

Apply now and let's create something extraordinary together!