Influencer and Social Playbook Manager

To orchestrate the successful launch of our company's inaugural digital creator-driven product, the Influencer and Social Playbook Manager will leverage social media platforms and influencer partnerships to drive brand visibility, engagement, and ultimately, product adoption among our target audience. You will be instrumental in crafting and executing a comprehensive strategy that positions our brand as a leader in the digital creator space, while fostering authentic connections with key influencers and communities. Through strategic planning, content creation, and performance analysis, you will work to maximize the impact of our product launch, setting the stage for sustained growth and influence in the digital landscape.

What you will do:

• Develop and execute a comprehensive social media and influencer marketing strategy aligned with the overall product launch objectives.
• Drive global influencer best practices across all relevant regions.
• Monitor social media channels and influencer activities, staying abreast of industry trends and consumer insights to optimize campaign performance.
• Stay informed about changes and updates in social media algorithms, influencer marketing best practices, and emerging trends to adapt strategies accordingly.
• Serve as a liaison between the company and external partners, agencies, and influencers, ensuring clear communication and alignment on campaign objectives and deliverables.
• Own the backlog and capability prioritization for both those platforms.
• Escalation for any external agency issues.
• Own agency relationship.
  
  

What you will bring:

• 5+ years of progressive marketing experience
• Experience leading a fast-moving, explosive-growth brand
• Proven ability to think creatively, coupled with strong analytical and data analysis skills
  
  

Education:

• Bachelor's Degree preferred
  
  

Mark Anthony is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the USA.

We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.