Brand Strategy Manager

Description

Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 30 million people. The digital hub challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, helpful content — recipes, videos, podcasts, cookbooks, and more — and outfitting them with products that make them happy. In addition to a curated Shop that features hundreds of makers, the Food52 family of brands includes the lighting and lifestyle goods company Schoolhouse and the heritage home brand Dansk.

Schoolhouse is dedicated to the preservation of American manufacturing, thoughtful living, and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.

Dansk is an inspired home brand created in 1954 by Ted and Martha Nierenberg to bring the elegant simplicity and natural materials of Scandinavian design to the American market at reasonable prices. The mission of the Dansk brand is to preserve Dansk’s heritage, revive many of the exceptional designs from its archives, and collaborate with leading designers around the world to create new products that will someday be passed through generations.

ABOUT THE ROLE

As the Brand Strategy Manager, you will join an agile and fast-paced cross-departmental team that conceives and manages brand partnership strategy for a wide range of advertising partners across Food52. This role will play a crucial role in ideating and developing strategy for brand partners across Food52’s verticals that aligns with Food52’s brand sensibilities and advertiser objectives across digital, email, social, video, and experiential channels.

This position is a hybrid model working out of our Brooklyn Navy yard office where the general expectation is three days on site a week.

KEY RESPONSIBILITIES

• Create unique, strategic proactive pitches and RFP responses for brands across social, influencers, podcasts, events/experiential, and branded content
• Develop brand positioning strategies and marketing materials to strengthen core categories and grow non-endemic categories
• Lead brainstorms and work with Sales Leads on pitch ideation that marries brand partner initiatives with Food52 products to best meet advertisers' KPIs
• Work with Food52 partners and stakeholders to identify and leverage insights – both human and data-driven – that yield best-in-class thought leadership and creative strategy for our clients
• Study the competitive landscape and industry trends to identify unique, creative approaches and opportunities for our brand partners
• Work hand-in-hand with Sales, Client Services, Editorial, Creative, Product & Engineering, Commerce, and executive teams to shape results-driven strategy for Food52 brand partners
• Refine and contribute to the full suite of creative products and brand solutions across podcast, experiential, branded content, shopper marketing, and more

SUCCESS METRICS

The success of this role hinges on the ability to successfully take on multiple projects at once; completing projects successfully within short deadlines; as well as conceptualizing innovative and creative concepts.

QUALIFICATIONS & REQUIREMENTS

• 3+ years experience in brand strategy and/or integrated marketing, ideally in home design and/or food — media publishing, agency or in-house experience is welcome
• Experience building proven campaigns across CPG, Financial, Home, Alcohol, and Travel
• Demonstrated success in cross-team collaboration and working with internal and external stakeholders
• Experience in video, branded content, experiential marketing, influencer marketing, and/or podcast marketing
• Demonstrated ability to write quickly, gracefully, and accurately — and adapt to an established brand voice
• Ability to prioritize multiple high-priority tasks, manage your day-to-day schedule, and hit deadlines consistently
• Excellent written and verbal communication skills
• Experience in Keynote, Google Analytics, Quantcast

COMPENSATION

This is a full-time exempt role. The target pay range for this role is between $100,000 to $140,000 commensurate with experience. This role is bonus eligible.

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.

WORKING AT FOOD52, SCHOOLHOUSE & DANSK

We are committed to providing our team with a competitive benefits package. Some of our benefits for include:

• Up to 97.5% funded health benefits (medical, dental, and vision)Unlimited paid time off
• Monthly fitness reimbursement
• Citibike (NYC) or BikeTown (PDX) company-sponsored annual membership
• Generous employee discount across our brand portfolio
• 401K
• FSA / HSA