Influencer Strategist
Who are we?
Established in 2017, trü frü changed the way America snacks forever. trü frü is a Utah-based company that rapidly ascended the “permissible indulgence” space by innovating a “better-for-you” 100% real fruit immersed in premium chocolate indulgence to retail outlets nationwide. Winning consecutive most innovative product awards at Sweets & Snacks in 2019, 2021, 2022, and 2023 while climbing the snack industry velocity charts at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on an exciting mission to build a fruit forward snacking legacy around an incredible product line with trüly remarkable people to create something special for generations to come!
What You’ll Do
As a key leader within our Marketing Department, your mission is to build and grow our brand, enhancing customer base and engagement through strategic influencer partnerships, compelling communications, and unforgettable brand experiences! You'll ensure every campaign not only resonates with our customer audience but also contributes to our ambitious sales goals and brand loyalty where you’ll harness your creativity and strategic insight to drive our brand forward.
Responsibilities
- Enhance brand growth through effective influencer collaborations and PR initiatives, targeting key campaigns and local content delivery for sustained engagement.
- Forge brand partnerships, creating opportunities with entities and individuals that align with our mission for brand enhancement and customer audience benefit.
- Dedicated to building and maintaining robust relationships with influencers and local media, ensuring brand’s presence is felt through key calendar moments and targeted local content.
- Lead impactful events, connecting memorable experiences to our brand, driving both engagement and commercial success.
- Drive measurable commercial outcomes, manage the brand budget, and steer towards significant KPIs with the dynamic support of a growing team and agency partnerships.
What You’ll Bring To Trü Frü
- Social Media Savvy : Strong skills in social media and networking are critical for engaging effectively with our audience.
- Project Leadership : Proven project management abilities, ensuring projects are delivered on time and meet objectives.
- Influence : Ability to impact and influence both internal teams and external partners positively.
- Team Collaboration : Strong collaborative skills to work effectively across different teams.
- Creative Innovation : A knack for innovation, constantly seeking new and effective ways to meet our goals.
- Results-Driven : Focused on driving results, demonstrating a strong sense of accountability and commitment to achieving objectives.
- Business Insight : Solid commercial acumen, with an understanding of how marketing strategies drive business outcomes.
YOU ARE…
- A social media enthusiast
- Creative and innovative
- Organized
- A self-starter
- A team-player
- Highly attentive to detail and quality
YOU HAVE…
- 2-4 years of experience in the influencer marketing space
REPORTS TO: Director of Marketing Communications
What Trü Frü Offers
- Competitive compensation package
- Competitive Paid Time Off
- Health, dental & vision insurance, with options to fit you & your family’s needs
- Casual office dress code. Feel free to wear your TRÜ FRÜ gear
- A dynamic, ambitious, fun and TRÜ FRÜ work environment
- The opportunity and responsibility to be TRÜ FRÜ everyday
EEO
At Trü Frü we are committed to an inclusive workplace where diversity in all its forms is championed. TRÜ FRÜ is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
