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Posted June 18, 2024
Citizens Energy Group

Social Media Relations Strategist

Citizens Energy Group
Indianapolis, IN, USA ⚠ [Archived] No Longer Accepting Applicants

We have an exciting career opportunity for a Social Media Relations Strategist to join our team!

The successful candidate is responsible for managing Citizens Energy Group’s branded social media marketing channels from both creative and operational perspectives. Develop engaging organic content across social media platforms that seamlessly aligns with the brand’s voice. Manage the strategy, planning, execution, and reporting of social media organic and paid campaigns and work cross-functionally to develop campaigns that enhance brand awareness, customer satisfaction, and community engagement. This person will be responsible for the day-to-day management of Citizens Energy Group’s entire landscape of social media channels, including Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, Threads, and future platforms. Strategist is responsible for staying up to date on industry trends, best practices, and emerging technologies in social media marketing as well as developing and nurturing professional relationships with influencers, partners, and relevant stakeholders to expand the company’s social media reach.

Citizens Energy Group offers a competitive salary and benefits including

  • Health, Dental & Vision
  • Defined Benefit Pension Plan
  • 401(k) Retirement Plan with company match
  • Short Term Incentive Pay (STIP) Plan
  • Health Savings Account (HSA) with company contribution
  • Wellness Program
  • Adoption and tuition assistance
  • Employee Credit Union
  • PTO and Paid Holidays
  • Flexible Hybrid Work Schedule


If you are looking for a new opportunity, we invite you to apply and talk about the possibilities of starting a rewarding new chapter of your career!

Minimum Salary $65,400 (Grade 8)

  • Manage all company social media accounts across various platforms (i.e., Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, Threads, and future platforms).
  • Craft overarching social media creative strategy with consultation of various internal stakeholders.
  • Serve as primary copywriter for social media content and manage graphics and multimedia process.
  • Proofread, schedule, post social media content and conduct regular analysis of social media performance using analytics tools to measure the effectiveness of campaigns and initiatives.
  • Address customer service communications and ensure social media comments and inquiries are addressed and resolved in a timely matter and by the appropriate party.
  • Attend public and company events, photography sessions, and videography shoots with an eye for compelling social media content. Engage with internal stakeholders, including utility subject matter experts and Graphic and Multimedia Designers, and external stakeholders, such as Citizens Energy Group’s creative agency, to execute responsibilities.
  • Perform other duties as assigned.
  • Bachelor’s degree from an accredited college or university, preferably with focus of media, marketing, communications, business administration, or a related discipline, or equivalent experience in a related field.
  • 3-5 years of recent professional experience in social media, content creation, influencer marketing, and media relations, preferably in-house or with an agency.
  • Strong creative acumen with a keen eye for compelling content and storytelling.
  • Active professional engagement with social media platforms such as Facebook, Instagram, X, LinkedIn, YouTube, and Threads, and knowledge of emerging trends.
  • Strong understanding of social media algorithms, trends, and best practices.
  • Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and platforms that aligns with the brand's voice.
  • Passion for staying informed about the latest trends in social media.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Proficiency in Microsoft Office suite (Word, Outlook, Excel, PowerPoint).


Preferred Skills/Qualifications

  • Proven professional experience as a social media relations strategist or in a similar role, preferably in the utility industry or a related field.


Job Posting Deadline Open Until Filled

Citizens is a drug-free, Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.