Director, Creator (Influencer) Marketing

We are hiring a Director, Creator (Influencer & Affiliates) Marketing. This role will lead, own, and craft our overall strategy to vastly scale our network of active creators, influencers, and affiliates across a variety of DTC and e-commerce categories, to a volume in excess of 10,000 active revenue-generating creators in our portfolio. The ideal candidate will also be able to develop, manage and grow a proprietary platform centered around creators that will help reduce the time it takes for our clients and sellers to go from launching the channel to revenue/GMV growth by tapping into an existing, captive base of motivated creators that already trust adQuadrant. This candidate will have experience managing and motivating a team of creator managers and coordinators who are responsible for the day-to-day partner and creator activities, including the identification, negotiation, and onboarding aspects of creators.

Responsibilities:

• Drive Customer Revenue & GMV (Gross Merchandise Value) for our clients through the activation of creators, affiliates, and influencers across Meta, YouTube, and TikTok.
• Build, activate, and nurture relationships with a wide assortment of creators, leading to the ability to execute and expedite creator outreach and activations at large scale.
• Utilize/Build a CRM or other proprietary platforms (Discord) to interact with and motivate the creator community. Have experience using gamification as a motivational tool to get creators to perform.
• Manage, mentor, and train a creator marketing team so they can lead efforts to identify, negotiate with, and onboard creators, influencers, and affiliates. Train and develop team on how to design and execute campaigns.
• Have a strong pre-established network of creators to tap into.
• Track and analyze all relevant KPI’s surrounding influencer outreach and performance.
• Experience with budgeting and forecasting.
• Ability to negotiate contracts and come up with creative and attractive incentives.
• Have an understanding of Live Shopping and recruiting creators who have experience streaming.
• Find the fastest path to grow to 10,000+ active (defined as Revenue & GMV producing) creators, influencers, and affiliates.

Desired Qualifications:

• Bachelor in Marketing or a quantitative discipline; advanced degree a plus
• Substantial (1+ year) experience with social commerce, including TikTok Shop, WhatNot, etc.
• 5+ years in creator/influencer management, influencer engagement, or community management.
• The candidate will have a strong understanding and proven experience in affiliate marketing—TikTok Shop, YouTube and other emerging platforms a plus.
• The candidate will have worked in-house for an established brand, an influencer agency or a platform partner such as TikTok.
• Strong analytical skills, with proficiency in measuring and scaling creator campaigns
• Passion for staying ahead of social media trends and digital marketing innovations
• Sharp eye for detail and organizational skills
• Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment
• Critical thinking and problem solving capabilities
• Competitive/Performance driven mindset

About Us:

adQuadrant is a creative-first, measurement-led, and AI-enabled strategic growth partner to “challenger” direct-to-consumer brands. We support fast-growing e-commerce businesses which possess ambition that exceeds their internal resources and thinking. Rooted in commerce strategy, we are able to help brands successfully navigate from systems integration all the way through each facet of growth strategy and implementation. We partner with VC/PE funds, founding teams, or leadership at the most senior level within mid-market commerce brands that have high ambition and velocity. Speed and scale are at the core of what we do.