Senior Marketing Manager, Digital & Growth

We’re Squeeze, a feel-good company, from the Founders of Drybar.

A bit about us: Squeeze was designed to revolutionize the massage experience, from our forward-thinking technology to our dedication to team member experience. We are focused on the human side of business, and we work to foster an inclusive environment, where everyone can shine bright. It's so important that we've made it our company mission to be the best part of our guests’ and team members’ day.

Our revolutionary app-based booking and payment platform makes scheduling, paying, tipping, and rating easy, breezy, Squeezy. Similar to Postmates and Uber, after a Squeeze massage, instead of dealing with a clunky, stressful checkout process, our guests simply float out with the ability to tip and rate their therapist at their leisure post-massage. Personalized services allow guests to select massage preferences as well as control in-room settings from lighting to sound, all in a beautifully designed space. It’s a completely fresh approach to a way better massage experience.

We’re looking for a proactive and hardworking Senior Marketing Manager, Digital & Growth who will help us develop new strategies to acquire & retain customers while aggressively experimenting on and scaling existing paid media channels, CRM efforts, and partnership strategies. This individual will be responsible for overseeing channel strategy, implementation, and performance. A successful candidate will be a data-driven marketer who can not only be strategic and set big picture goals but is also willing to roll up their sleeves to support the current team’s and agency’s underlying capabilities.

What You'll Do

• Ideation and Strategy
  • Partner with the CEO to craft our marketing strategy and approach to drive new customers and new members through key initiatives and promotions
  • Oversees CRM and membership strategy, inclusive of national email program
  • Oversees paid media, organic social media and drives content & partnership strategy
  • Identify and recommend new media and technology to drive growth & retention
  • Evaluate CRM efforts to increase repeat purchases and drive membership
  • Keep the team updated on the latest industry trends applying relevant testing opportunities (alphas/betas) and partnering with key teams to do so
  • Communicates brand marketing strategy & results to cross-functional partners and franchise system on a regular basis
    
    

• Execution and Reporting
  • Oversee agency partners to execute across owned, earned, and paid channels; and/or have the ability to execute brand new tests that may not have an existing point of contact
  • Manage and collaborate on innovative creative briefs that produce impactful campaigns and initiatives that reach goals
  • Maintain and build testing roadmaps with key partners
  • Responsible for campaign and channel performance achieving specific business goals, identifying optimizations, and communicating actionable next steps to stakeholders
  • Work with leadership on budgeting, forecasting, and implement changes mid flight in reaction to ongoing business performance
  • Funnel up key learnings and explain “what’s going on” to non-media oriented teammates and leaders
    
    

• Internal and External Collaboration
  • Manage relationships with external agencies and partners, working hands-on as the key brand advocate to ensure business alignment and that partnerships remain valuable
  • Develop and evolve internal processes to continually improve efficiency of communication and collaboration
  • Collaborate cross-functionally (engineering, consumer insights, creative teams, inventory/planning, etc) and be able to connect the dots on how organizational updates at large can impact or be impacted by marketing initiatives
    

What You Have

• Minimum 5 years of agency or in-house experience managing paid channels, social media & CRM initiatives with a minimum 1 year of experience directly managing and executing (hands-on keyboard) campaigns
  • Paid Social: Facebook/Instagram and TikTok hands-on experience is a must
  • Google, Affiliate, Podcast/Audio, Creator/Influencer: nice to have
  • Familiarity and/or experience managing 360 channels including offline/traditional, direct IO, programmatic/DSP, etc
• Performance-led experience, optimizing towards specific goals (CAC, ROAS, CAC/LTV)
• Experience working with creative partners with a perspective on how to make creative speak to customers who don’t know anything about Squeeze
• Management of RFPs and the ability to negotiate contracts and craft recommendations based on budget, fit, capabilities, and so on
• Ability to lead and collaborate with cross-functional partners, prioritize high-impact projects, and keep complex projects moving forward on a deadline
• Strong analytical and problem-solving skills; able to use data to optimize day-to-day performance and identify longer-term trends
• Strong verbal and written communication skills with the ability to cater language to the audience as appropriate
• Experience with testing new channels and exploring new strategies and tactics to scale existing channels
  • Understanding of various testing methodologies (A/B, Lift, multivariate, etc.) across ads, audiences and landing pages
  • Has managed a testing roadmap
    

Bonus Points

• Experience managing creator/influencer programs end to end, including analysis of content and brand fit, seeding product, interpreting “brand metrics” and linking them back to performance + lower funnel lifts
• Familiarity with project management tools
• Familiarity with data visualization software
• Familiarity with organic social and how that connects to paid strategy
  
  

Benefits & Perks

• 100% work from home
• Competitive salary
• Unlimited paid time off
• Health, dental, & vision benefits
• A revolutionary, feel-good culture
• Feel-good partnership with Canine Companions (for every membership sold, we donate a day of canine support to a person with a disability)
  
  

Powered by JazzHR

mpcM7cCMes