Manager, Social Media and Influencer Strategy

Posting Start Date: 7/18/24

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities:
Requisition ID: 74149

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• We’re looking for a Manager, Social Media & Influencer to lead a team of savvy social experts to grow our brand presence and manage our narrative in social channels.
• You will be responsible for collaborative proactive social campaign planning, enhancing our organic & paid social strategy, advancing our social playbook and measurement strategies to demonstrate impact.
• You’ll leverage influencers to tell our story and develop ideas designed to drive engagement and build our follower community. You will use your passion for social to create compelling content to further enhance our brand story and cultivate our ever-growing @AmericanAir fan base across our social platforms.
• Your leadership, creative thinking, and strategic mindset will lead the team in building thoughtful campaigns in partnership with business units across the organization which continues to evolve our social media strategy.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead a team responsible for social content strategy for @AmericanAir.
• Develop cohesive social strategy and tactics that drive growth and engagement across our current social channels (Facebook, X, Instagram, LinkedIn, YouTube, Pinterest and more) and assess emerging new channels. Optimize our presence, tailoring approach and content to each channel.
• Create social programming that amplifies our brand messaging and inspires our followers to engage and share. Ensure consistency in storytelling, visuals and tone.
• Manage influencer marketing program, content and curation of partners to further brand, content and licensing objectives.
• Consult on paid social strategy including platforms, ad placements and creative to optimize performance and deliver a cohesive social presence.
• Understand the American Airlines customer (and team member), to inform compelling, social-forward narratives
• Think about social media holistically and project manage content deliverables (e.g., photography, video, story boards) to execution by collaborating with creative team and social copywriters
• Define and establish social content calendar, including developing concepts and bringing them to life.
• Utilize data insights to lead content approach. Stay on top of trends in tools, measurement and technology to further team objectives.
• Lead brand advocacy strategy to enable our customers (and team members) to be our best amplifiers and champions.
• Measure impact of social media engagement and programs. Optimize current tools and platforms used for analytics, reporting, and tracking
• Oversee community management and the best way to engage followers with content to reinforce our messaging
• Manage and report social media production budget, media budget, influencer budget, and platform tool budget
• Manage agency partnerships.
• Participate in out of hours activities and travel as required.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing, Communications or equivalent experience/training
• 5 years social media, content and/or paid media experience with a proven track record of successfully managing complex projects
• Proven track record of creating and executing effective social media and community programs

Skills, Licenses & Certifications

• Knowledge of and experience with various social media platform and tools, Adobe and Google analytics, link tracking tools
• Knowledge of SEO and content marketing best practices
• Experience with budget management and contract negotiation
• Organized, accountable, and action-oriented
• Strong attention to detail and analytical skills
• Culture-obsessed. Someone who lives and breathes social and has a special place in their heart for trending topics
• Agile and able to handle multiple projects under tight deadlines
• Experience in leading, managing and developing team members.
• Creative and media agency management experience
• Solid understanding of traditional media KPIs and measurement with the ability to leverage data to drive decision-making.
• Strong executive presence and ability to communicate to senior leaders.
• Ability to work with cross-functional groups and develop relationships with key stakeholders

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Cities:
Requisition ID: 74149