Creator Partnerships Lead

Department: Growth

Employment Type: Full Time

Location: Remote - United States

Description

Creator Partnerships Lead

Company Description

Mechanism is an early-stage venture studio that partners with entrepreneurs to launch and scale ambitious companies.

Our success rate of getting companies profitable is 100%, and our team has a track record of investing in and cofounding multiple companies with $100M+ revenue.

Our brands have built thriving partnerships with groundbreaking creators across social media and high-profile, influential partners like Dwyane Wade, Jameela Jamil, Terry Crews, the Minnesota Twins, and more.

In addition to investment and strategic guidance, we offer extensive operational support for our startups in critical areas, including Growth, Product, Operations, People, Finance, and Legal. Our in-house experts are at the top of their fields and are here to provide world-class support and expertise in helping our startups get off the ground and scale.

As a team, we have deep expertise across growth marketing, and it's a fundamental part of our company-wide culture. When it comes to launching and scaling companies, we don't guess. We engineer.

Position Description

Mechanism is seeking a Creator Partnerships Lead to own critically important, high-visibility relationships with content creators, influencers, and high-profile talent across multiple rapidly growing startups in our portfolio.

As the Creator Partnerships Lead you will oversee the creative direction, execution, and reporting of all external content creation initiatives for brands across a variety of industries, playing a central strategic role in helping emerging startups launch into the heart of the cultural conversation. Your creative vision will establish companies across the education, sports, health and wellness, career, and home/lifestyle spaces as brands that people know and love.

You will own the creator and influencer sourcing and recruitment process and become a resident expert in sourcing and reporting technology and tools. You'll oversee the relationships and the creative process to ensure the creation of truly great, engaging, user-first content that drives results.

As a leader and builder of systems, you'll drive the vision and high level strategy, while designing and implementing structures to replicate and scale these processes, leveraging the support of a team of Operations Engineers to build using automation and AI, and a team of Virtual Assistant employees to handle any remaining routine manual work. Your most valuable contributions will be in leadership, strategy, and vision, and through systems building and delegation you'll ensure that you're able to scale creator partnerships contributions while efficiently focusing your time on those key areas.

You'll work closely with other team members as well as external influencers and content creators across video and written content platforms (YouTube, Meta, TikTok, ect) to drive business growth. This role will sit under Mechanism's internal Growth team, and report to the Head of Partnerships.

You will work closely with CEOs and other stakeholders to ensure that partner content strategies are aligned with audience interests, emerging trends, SEO goals and overall business objectives, and you will be responsible for delivering measurable results against key performance indicators (KPIs). Additionally, you will collaborate with the SEO, Linkbuilding, and Paid Media teams to coordinate synergized strategies that drive search marketing success.

Key Responsibilities

What You'll Do

• Identify and recruit key influencers and content creators capable of creating valuable, rewarding content for Portfolio Company audiences.
• Build long term, mutually beneficial partnerships with creators, high-profile talent, other brands, technology solution providers, and any other third parties that can help Mechanism's portfolio of startups to achieve their goals.
• Manage attribution solutions, affiliate programs, post-purchase-surveying, and other tools to apply data to content creator strategies, defining revenue KPIs and building a reporting/data layer that maps leading creator metrics to business success.
• Work closely with the SEO, Paid Media, and Lifecycle/Retention/Email teams within Mechanism and the Portfolio Companies to ensure that partnerships strategies align and that each practice leverages each other's success.
• Act as an extension of other Growth Teams to proactively identify opportunities for holistic Portfolio Company growth.
• Negotiate with potential partners to build mutually beneficial relationships that lead to strong relationships and genuine content.
• Monitor partner performance and proactively optimize to accelerate growth.
• Consult with CEOs to establish brand voice and creative guidelines, form KPIs, and report on the performance you drive.
  
  

Skills, Knowledge And Expertise

Who You Are

• You are a relationship builder. You enjoy meeting new people and collaborating with them creatively to create genuine, impactful content that lifts up the viewer, the creator, and the brand.
• You are an overachiever who loves growth, building systems, and solving hard problems in the zero-to-one stage.
• You have a strong analytical mindset and love working with data and analytics to inform your content decision-making. You believe that data-driven insights are key to making the best decisions, and prioritize them over intuition.
• You have excellent verbal and written communication skills and can effectively communicate with CEOs and stakeholders. You tailor your communications to the appropriate audience, ensuring that your messages are clear, concise, and impactful.
• You thrive in a high-velocity, outcome-oriented environment. You can simplify complicated concepts and foster an environment of efficiency, learning, and fun.
• You should be comfortable making recommendations in ambiguous environments, with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
• You have the ability to seamlessly context-switch between portfolio companies in order to develop and execute content strategies that meet each company's needs.
  
  

What You'll Bring

• 3+ years of strategic creator/influencer management experience.
• Experience driving video, image, and text content through partnerships that viewers find via Google Search, Youtube, TikTok, Instagram, and other content channels.
• Expertise in Google Analytics and SEO tools such as Ahrefs, SEMRush and Similarweb
• A deep understanding of the importance of growth metrics that we generate from partner content efforts.
• An understanding that the ultimate goal of content Marketing efforts is to generate revenue for the business, and being able to communicate business value from content is crucial.
• Exposure to growth marketing areas beyond creator content, such as SEO, growth product, partnerships, and paid media. This will help you have a more holistic view of growth, enabling you to identify cross-channel opportunities and drive a comprehensive growth strategy.
• Ability to rapidly context switch as you work across vastly different industries and growth challenges.
  
  

Benefits

Time Commitment

This role is full-time and will need to overlap with US ET for the majority of the workday. It is an exciting opportunity that demands a level of dedication beyond the standard 9 to 5. We need someone who's willing to go above and beyond to help us achieve our ambitious goals, and who's eager to put in the effort to make a real impact.

Location

We are fully remote – you can work wherever you're most productive. We are unable to provide Visa or work permit sponsorship at this time.

Compensation

Our compensation packages are designed to make this your dream job for the short and long term. Each compensation package is tailored to suit your priorities and can include base, equity, and performance bonus based on the success of our portfolio companies. Benefits include medical, dental, vision, and an unlimited time off policy with a two-week minimum.