Director of Marketing

Position Overview:

The Marketing Director will be responsible for the marketing strategy and oversee the Content, Social Media, Influencer & Community Marketing, and Marketing PM teams, while partnering closely with the Creative, Digital and Events functions.

Key Responsibilities:

• Present and collaborate with co-founders in creating strategic brand & seasonal marketing strategies with a 360 approach and implementation.
• Collaborate with the Digital team to manage the marketing strategy across all platforms to grow brand awareness, customer acquisition and customer retention.
• Partner with Retail & Events teams to develop and execute best in class retail store event & product launches while developing programs to support & promote core product.
• Create and oversee the marketing budget, including photoshoots, events (retail, influencer, brand, etc.), influencer gifting, etc. and execute within budget confines.
• Oversee social media marketing and act as expert in new and trending social media platforms and content.
• Collaborate with digital team on paid social media marketing and act as expert on social media trends and influencer strategy designed to improve the full marketing funnel.
• Oversee Sr. Manager Influencer & Community Marketing to increase brand awareness, engagement, consideration, and conversion. Develop influencer strategy that is designed to improve the full marketing funnel.
• Oversee and support the strategy of social content and channel management.
• Cultivate sponsorships & partnerships to help support brand events.
• Responsible for the professional and personal development of the Marketing and Brand team through establishing goals, one-on-one coaching, team meetings, and career development meetings.
• Constantly deliver new ideas/inspirations/new approaches to help foster conversation and evolution of the brand.
• Monitor competitive brands for insights that could lead to innovations.
• Monitor research for shifts in consumer behaviour.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master's degree preferred.
• 3-5 years of experience in marketing, with 3-5 years in a senior leadership or managerial role.
• Proven track record of developing and executing successful marketing strategies and campaigns that drive brand awareness, customer acquisition, and revenue growth.
• Strong leadership and management skills, with the ability to inspire and motivate teams to achieve goals and objectives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Strategic thinker with analytical and problem-solving abilities, capable of leveraging data and insights to drive decision-making and optimize performance.
• Creative mindset with a passion for innovation and continuous improvement.
• Proficiency in marketing technology platforms, analytics tools, and digital marketing channels
• Demonstrates ability to maintain attention to detail while keeping overall business goals in mind.
• Ability to work independently, deal with ambiguity, and meet deadlines in a fast-moving, results-driven environment.
  
  

Salary: $165,000 - $195,000