Social Media Project Coordinator

Why join us:

Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022.

Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular.

Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us!

For more information, please visit: https://us.anker.com/

Responsibilities:

• Develop and implement multi-platform social media strategies to support integrated marketing campaigns, aiming to create platform-specific content, enhance brand awareness, and drive traffic to landing pages.
• Collaborate with the brand/product marketing team and the US local social media team to execute social media activations for product launches and promotional campaigns.
• Manage cross-functional projects to ensure the flawless execution of the social media calendar and content.
• Partner with brand managers, creative teams, influencer marketing, and content partnership teams to produce informative and appealing content.
• Monitor and analyze social media account performance data to optimize content and strategies continuously.
• Prepare and deliver monthly performance and post-campaign reports.
• Stay updated on social media trends, news, and updates within and outside the tech industry to identify growth and viral opportunities on various platforms.
• Oversee the inventory of social media assets, including images, videos, and other content.
• Manage the social media budget, track expenses, and ensure cost-effective use of resources.

Qualifications:

• Bachelor's degree or above, preferably in Marketing.
• 0-3 years of experience in social media marketing or related areas.
• Proficiency in content trends and operational mechanisms on platforms such as TikTok, Instagram, and YouTube.
• Exceptional communication skills with strong organizational influence.
• Strong data analysis skills, with the ability to adjust strategies based on insights.
• Excellent project management and time-management skills.
• Ability to thrive in a fast-paced environment and handle changes and ambiguity effectively.
• Preferred experience in Consumer Electronics, Technology, E-commerce industries, or DTC brands.
• Bilingual proficiency in Chinese and English is a must.
• Willingness and ability to work flexible hours across different time zones.