Digital Sr. Specialist Paid Social

Overview

This role will be hybrid, in NYC. The Digital Sr. Specialist Paid Social, at Involved Media has a concentration in Paid Social Media planning and buying with an additional expertise in influencer paid social activation. This role will actively manage cross platform social media campaigns and be responsible for overall client success.

The Digital Sr. Specialist will oversee and manage Paid Social campaigns across Meta, TikTok, Snap, Pinterest and other relevant platforms. Secondarily, they will also handle influencer whitelisting campaigns. A successful Digital Sr. Specialist will effectively manage the media budget, create strategy proposals and work with the media team to maximize ROI, drive traffic, and scale accounts.

The Sr. Specialist responsibilities include owning certain client relationships, guiding businesses in the Paid Social Media landscape, ad campaign strategy and setup, QA, troubleshooting, campaign optimizations, data analytics, discrepancy reporting, and more. This person will manage the process and workflow to achieve set campaign and business goals. The ideal candidate will be highly strategic, able to balance high urgency clients, demonstrate strong excel skills; analyze data, extract insights and trends to drive client’s business forward. Most importantly, the Sr. Specialist must want to contribute to the positive development of new and existing client portfolios through strategic thought leadership, develop and implement sophisticated cross tactic strategies and test and learn scenarios. This individual is a high achiever, driven to execute individual and team goals, and foster an inspired work environment.

What do you get out of working with us?

As the Digital Sr. Specialist, at iNvolved Media, you will be working closely with a team of innovative media professionals across a positive, collaborative, and ever-evolving digital environment. Through our consistent pipeline of new partnerships, you will be exposed to the latest technology, measurement, and media solutions that we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we at iNvolved Media rely on our team of experts to cross-collaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.

Responsibilities

• Day-to-day ownership of assigned accounts including client, agency and vendor communication as well as campaign budgeting, strategy, creation and optimization.
• This role is hands-on execution
• Has proven Paid Social experience and success managing campaigns across Meta and TikTok (additional platform experience are a bonus). Well-versed in performance marketing KPIs, brand building, conversion, and online customer acquisition
• Display understanding of client goals and performance to develop successful strategies (with the guidance of Digital Supervisor and Director) to exceed campaign expectations
• Accurately launch, manage, and execute campaigns in Bid Management platforms, ensuring targeting, tracking and copy, and support client objectives
• Work collaboratively with counterparts across Data and Analytics, Media Buying Operations, Media Partnerships, and Digital Integration departments to ensure a unified approach to client success
• Organize data into actionable insights and learnings
• Provide bulletproof recommendations that factor in campaign goals, historical performance, benchmarks, as well as potential issues
  
  

Supervisory Responsibilities

• No Direct Reports
  
  

The annual salary for this position may range between $78,500- $85,000. The successful candidate’s salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

Qualifications

• Bachelor’s degree or equivalent experience is required
• 3 + years of related experience in a Paid Social Digital Media role
• I n-depth understanding of campaign success metrics: conversions, pacing, target CPAs, etc. required
• Proficiency in the following platforms required: Meta, TikTok
• Understanding of influencer activation via whitelisting/paid media required
• Familiarity with A/B and multivariate experiments required
• Familiarity setting up brand lift study campaigns across social media platforms required
• Proficiency in Microsoft Excel, Word and PowerPoint required
• Strong client communication and presenting information to groups required
• Ability to thrive in a fast-paced environment, process oriented, with the ability to juggle multiple tasks at once. Time management skills are critical
• Internal drive for excellence, knowledge and learning new skills
  
  

Strong Plus

• Familiarity with Pinterest and Snap are a plus
• Knowledge utilizing third party ad serving platforms (E.G. DoubleVerify)
• Experience with website analytics tools (E.G. Google Analytics, Omniture, WebTrends, Shopify)
• Experience in utilizing audience and competitor research and analytics platforms (E.G., Resonate, Telmar/MRI, Pathmatics)
• Experience working on with a variety of budgets in Paid Social & Search accounts a strong plus ($50K- $1M+)
• Agency or marketing experience is strongly preferred
  
  

Travel

• There is no regularly scheduled travel for this position.