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Posted July 28, 2024
SwayID.com

Chief Marketing Officer

SwayID.com
United States Remote ⚠ [Archived] No Longer Accepting Applicants
Compensation: $160,000 to $180,000 Annually

COMPANY OVERVIEW

Brands spend ~$6B per year on influencer marketing, yet 75% of campaigns fail to deliver expected ROI. At SwayID, we are aggressively pursuing the opportunity to become the dominant solution that replaces traditional influencer marketing by directly addressing the root cause of the problem: authenticity.

  • 90% of influencers promote products they don't use.
  • 80% of consumers today can spot inauthentic sponsorships and are turned off instantly.

SwayID aims to reverse Influencer Marketing Dysfunction (ID) by addressing the rampant authenticity problem with extreme simplicity.

  • Always Authentic: SwayID ensures that brands reward creators with gated, personalized discounts, knowing they will naturally share what they genuinely buy and love.
  • Never Forcing It: By offering exclusive creator discounts, SwayID enables brands to achieve genuine word-of-mouth marketing without the need for forced posts.

Unique Value Proposition:

  • User Friendly: Designed for simplicity and ease of use.
  • Highly Effective: Always ROI positive.
  • Controversy-Free: Equipped with guarantees to side step red tape and negative backlash.

JOB DESCRIPTION

As the CMO at SwayID, you will play a critical role in shaping and executing our marketing strategy. You will lead our efforts to position SwayID as the dominant solution for brands looking to achieve authentic influencer marketing success.

Responsibilities:

  • Develop and implement a marketing strategy that aligns with our customers' goals.
  • Build out and lead our growth function.
  • Provide regular reports on marketing performance to internal (leadership) and external stakeholders (investors).
  • Collaborate with the product team to continuously improve the platform based on market feedback.
  • Represent SwayID at industry events, conferences, and webinars to build brand awareness and thought leadership.

Qualifications:

  • 5+ years of experience in full stack marketing preferably within the Shopify DTC ecosystem or within e-commerce categorically.
  • Proven track record of developing and executing marketing strategies.
  • Strong understanding of influencer marketing and the challenges in this space.
  • Excellent communication, leadership, and interpersonal skills.
  • Ability to work in a fast paced, dynamic environment and adapt to changing priorities.

Why SwayID?

  • Impact: Your insights and leadership will directly influence our strategy and growth.
  • Team: Join a dynamic and passionate team that is eager to learn from your experience and expertise.
  • Growth: SwayID is evolving rapidly, and you will grow with us.

Why You?

We are looking for particularly ambitious and efficient people who are not afraid of responsibility and who want to participate in a startup adventure. Growth mindset is your biggest asset: our team adapts and evolves faster than the market. Vanity metrics like logos, titles, and degrees are not as important to us as the ability to learn quickly and effectively.